MasterCard and 1-800-FLOWERS.COM® Provide Premier Offers and Promotions to MasterCard Cardholders

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Find the perfect gift at the 1-800-FLOWERS.COM Birthday Gift Center presented by MasterCard

PURCHASE, N.Y.--(BUSINESS WIRE)--MasterCard Worldwide today announced a multi-year relationship with 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world’s leading florist and gift shop, to provide premier offers and promotions to MasterCard cardholders. Cardholders can visit the Birthday Gift Center presented by MasterCard at www.1800FLOWERS.com to find unique offers and promotions.

“MasterCard cardholders can take advantage of savings on 1-800-FLOWERS.COM simply by choosing MasterCard.”

While special offers and promotions for MasterCard cardholders will rotate regularly, beginning today, cardholders can enjoy a $15 savings pass with a minimum purchase of $29.99 when shopping online at the 1-800-FLOWERS.COM Birthday Gift Center presented by MasterCard. Visitwww.1800flowers.com for complete details.

“Consumers today place a huge priority on value, and MasterCard remains committed to delivering a smarter online shopping experience where cardholders can feel confident they are getting great deals,” said Phillip M. Miller, Senior Vice President, Commerce Development, MasterCard Worldwide. “MasterCard cardholders can take advantage of savings on 1-800-FLOWERS.COM simply by choosing MasterCard.”

“Sending beautiful flowers or a gourmet gift basket from 1-800-FLOWERS.COM is the perfect way to say ‘Happy Birthday,’” said Jim McCann, CEO and Founder, 1-800-FLOWERS.COM. “We are pleased to work with MasterCard and we believe our customers will enjoy our special co-branded program.”

Through the Birthday Gift Center presented by MasterCard, consumers choose from a wide variety of thoughtful gifts, including fresh floral bouquets to gourmet gift baskets. Within the Birthday Gift Center, consumers will find a gift guide to help them select the perfect gift.

About MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter:@mastercardnews.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. As always, 100% satisfaction is guaranteed. 1-800-FLOWERS.COM has earned the 2009 Gold Award in the Online Flower Delivery category from TopTenREVIEWS; was listed as a TOP TEN MOBILE RETAILER by Internet Retailer magazine in 2009; and was recognized by Computerworld magazine as a Premier 100 IT Leader for 2010. The Company’s BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 orwww.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); wine gifts from Ambrosia® (www.ambrosia.com) and Geerlings&Wade(SM) (www.geerwade.com); and gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) as well as Celebrations® (www.celebrations.com), a premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives, including continuous expansion and enhancement of its environmentally-friendly “green” programs, various philanthropic and charitable efforts and special private-sector skills training programs for military veterans. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Contacts

Media:

MasterCard Worldwide

Sarah Ely, +1-914-249-6714

sarah_ely@mastercard.com

or

Weber Shandwick

Billy Brennan, +1-314-552-6737

wbrennan@webershandwick.com

or

1-800-FLOWERS.COM

Catherine Daniel, +1-516-237-4933

cdaniel@1800flowers.com

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