LONDON--(BUSINESS WIRE)--Global technology provider, Serverside Group, has partnered with Rhode Island-based personalization bureau, Shoreline Business Solutions, to enable financial institution (FI) clients of Shoreline — specifically credit unions and community banks — to quickly and cost-effectively offer customizable payment cards to their cardholders.The new turnkey service, branded Make-It-Mine®, is a simple, low-cost and fully supported way for clients of Shoreline Business Solutions to launch an online card customization program and enjoy the numerous benefits of customized card programs: increased transactions and interchange fees due to top-of-the-wallet placement and improved acquisition and retention rates.
Serverside’s extensive implementation experience, coupled with a best in class suite of ever-growing viral and social marketing tools, enable Shoreline‘s customers to launch successful and lucrative custom card programs to their cardholders at short notice. The suite of tools includes:
- Card Competition application where issuers can easily launch a card design competition with a built-in voting mechanism that lets cardholders send their finished designs to friends and family and ask them to vote for their design
- Confirmation emails that include a picture of the finished card design that can then be forwarded on to friends or posted to a social site
- Widget applications such as an interactive mini card designer that can be embedded in blogs and on websites using some simple code. It can be used by both issuers and cardholders to graphically display how easy it is to create a card design
Other key elements of the turnkey solution are:
- Easy-to-use reporting tool for real-time analysis of the card program’s performance
- Ability for FIs to configure the platform to correctly represent their brand, identity and specific card program. The designer can be embedded seamlessly within the issuer’s online environment and all elements are able to be delivered and set up in just a few days
Make-It-Mine® works with all the major processors without the need for integration or capital investment and is easily and seamlessly embedded in the FI’s online environment. The FI is given control of an image gallery, which it can populate with stock images of its choice.
Having reviewed in detail all the providers of card customization technology, Shoreline Business Solutions felt that Serverside was the best firm for it to partner with given the extent of its market knowledge, strong IP and proven success globally.
Gareth Jones, Senior Vice President (Americas), Serverside Group, commented:
“Shoreline’s turnkey solution offers credit unions and community banks a fast and low-cost way to provide their clients with customized cards. Alongside the core card design technology, FIs also get to choose from a range of online tools that help to create a buzz around their programs and boost brand loyalty. It’s a unique combination of turnkey and tailored and we’re confident Shoreline’s customers will see strong results.”
Richard Anderson, President and CEO, Shoreline Business Solutions, added:
“The partnership between Shoreline and Serverside creates a perfect opportunity for community banks and credit unions to offer a unique, cost-effective tool to compete against major financial institutions. In an environment where government regulation is limiting revenue opportunities for FIs, it’s now more important than ever for institutions to attract and retain profitable customers.”
About Serverside
Founded in 2003, Serverside Group is the global technology leader in digital card design and a provider of innovative software solutions to issuers, personalization bureaus and card manufacturers.
Serverside has built a market-leading position by running more than 1,000 card programs through its network of approximately 200 card issuers in 23 countries. Its clients include: RBS Group, Banco Sabadell, ING, Permanent TSB, ANZ, BMW, KBC, Fortis, Eurobank, First National Bank Omaha and Heritage Building Society. Serverside Group is headquartered in London and has offices in New York, Chicago and Auckland.
About Shoreline Business Solutions
Based in North Kingstown, Rhode Island and Wallingford, Connecticut, Shoreline Business Solutions, Inc. is one of the leading providers of secure personalization and fulfilment services for debit, ATM and payment card programs. For more information, contact Terry Porter at 435.673.4619 or email t.porter@shorelinebf.com.
