- Exclusive survey analysing consumer and market position of prepaid cards to be unveiled at Prepaid Summit: Europe 2010
Prepaid Summit: Europe 2010
LONDON--(BUSINESS WIRE)--New research detailing attitudes surrounding prepaid cards is set to be released at the leading European event focused on the prepaid market, Prepaid Summit: Europe 2010. Findings will provide a complete understanding of this key channel. VRL Financial News, leading provider of market intelligence for the financial services industry, has commissioned the research, sponsored by MasterCard and carried out by Polymath Consulting, to better understand senior bankers and retailers thoughts on the prepaid market, including:
- How prepaid cards can be sold/distributed through retailers
- What services should banks/programme managers offer to retailers?
- How can banks and programme managers work more closely with retailers to increase sales and penetration of prepaid cards?
Additional research, carried out by TNS on behalf of VRL, will provide demographic breakdowns of consumers’ attitudes towards prepaid in both the UK and Italian markets. Two thousand people have been interviewed to assess consumer awareness of technology and payment options, and propensity to use prepaid solutions.
Held in association with Cards International and Electronic Payments, Prepaid Summit: Europe 2010 takes place on 13-14 October 2010 in Milan, and also features discussions and talks on a number of relevant and key areas:
- New trends in emerging markets
- Co-branding
- Rewarding customer loyalty
- Mobile payments
- The growth potential of prepaid outside Europe
- Contactless payments
The key question of how to achieve critical mass will be answered and the Prepaid Summit will also debate how channels can deliver the forecasted prepaid growth, during interactive discussions, extended roundtables and speaker slots.
Key-note addresses from MasterCard, Banca d’Italia, VISA, Epipoli, Unicredit, Piraeus Bank, Deutsche Bank and SIA-SSB feature as highlights to the agenda. Questions relating to loyalty, reward or prepaid programmes and mobile payments will all be answered through examples of best practice, industry-leading case studies and details of innovative product launches demonstrating how prepaid is successfully driving revenue streams.
For more details on Prepaid Summit: Europe, the longest-running prepaid event in Europe, visit http://www.vrl-financial-news.com. Sponsors for 2010 include MasterCard Worldwide (Platinum and Workshop Sponsor), Visa (Gold Partner), SIA-SSB (Gold Sponsor), Epipoli and www.mygiftcard.it (Brand Session Sponsors) and Ecommlink (Brand Sponsor).
Contacts
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