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HomeATM Shifts Focus To Mobile Merchants | |
| PaymentsSource | Thursday, July 8, 2010 by Will Hernandez | |
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When Mitchell Corbin became the new president and CEO of HomeATM ePayment Solutions in March, it signaled a shift in the company’s business model.
HomeATM has no plans to abandon enabling PIN-debit transactions at home with its PCI-certified personal card-swipe device and PIN pad. But the company also now plans to promote an “anywhere commerce” model in which merchants such as flea market vendors, repair companies, etc. may use HomeATM’s device with a mobile phone, laptop and even Apple Inc.’s iPad to conduct transactions.
HomeATM is in negotiations with a major merchant and a personal-computer tablet manufacturer to leverage its card-swipe device and PIN pad in different ways, Corbin tells PaymentsSource. The merchant would use the device in a “line-busting” environment, he says. Line-busting refers to...<< read more>>
Paul Turgeon, president of Payments & Processing Consultants Inc., believes HomeATM’s device is well suited for line-busting situations and for mobile merchants in general. “There are lots of those kind of merchants who are spending a lot of money equipping themselves to take credit cards,” he adds.
See Details on HomeATM's PCI Certified PIN Entry Device below: Questions? Email me |
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HomeATM's Devices work with the following:
