Launch of first MasterCard MarketPlace™ app gives cardholders mobile access to exceptional deals
PURCHASE, N.Y.--(BUSINESS WIRE)--MasterCard Worldwide today announced the launch of the MasterCard MarketPlace™ Overwhelming Offers iPhone app – the company’s latest effort to revolutionize the mobile commerce experience for consumers.“By redirecting merchant advertising spend from traditional methods to create better pricing for consumers and generate guaranteed sales, Next Jump is providing substantial benefits to both consumers and merchants”
A result of MasterCard’s exclusive alliance with Next Jump, a leading next-generation e-commerce company, the MasterCard MarketPlace Overwhelming Offer iPhone app is bringing to the mobile phone the superior e-commerce experience provided by MarketPlace, MasterCard’s online shopping experience portal. Through a simple tap of the finger MasterCard’s innovation enables consumers to access MasterCard MarketPlace, a personalized shopping platform with customized deals and offers from selected merchants, ultimately allowing them to buy the goods and services that they need and want from wherever they may be with a simple and consistent experience across their connected devices.
“At MasterCard, we are leveraging the latest technology and innovation to create products and solutions that enable a simple, seamless, secure and valuable payments experience wherever they want to shop,” said Josh Peirez, Chief Innovation Officer, MasterCard Worldwide. “As we focus on bringing the consistency of the e-commerce environment to consumers’ mobile devices, the MasterCard MarketPlace Overwhelming Offers app is the latest example of how our collaboration with Next Jump is helping consumers to become smarter, savvier shoppers on their own terms.”
The sale of physical merchandise via mobile phones hit $1.2 billion in 2009, according to ABI Research Inc., and is projected to reach $2.2 billion in 2010. With MasterCard MarketPlace Overwhelming Offers™ iPhone app, merchants will be able to improve their relationships with shoppers by offering special deals to those seeking to make purchases from them through their mobile devices while also capturing the additional mobile commerce revenue opportunity.
“By redirecting merchant advertising spend from traditional methods to create better pricing for consumers and generate guaranteed sales, Next Jump is providing substantial benefits to both consumers and merchants,” said Charlie Kim, CEO, Next Jump. “Our ongoing relationship with MasterCard is helping us to take our capabilities to the next level in a way that helps consumers and merchants to connect through whatever device consumers choose to connect to the internet – including their iPhones.”
Showing MasterCard Cardholders the Mobile Money
The MasterCard MarketPlace Overwhelming Offers provides savvy shoppers access to Black Friday door-buster deals of 50 percent or more on brand new, brand name products via their iPhone utilizing Next Jump’s merchant network.
Every weekday at noon eastern (excluding holidays), a deep discounted, limited time and quantity, reservation-only offer is posted from one of MasterCard’s well-known retail brand partners. Key shopping days offer up to 24 Overwhelming Offers in a day (1 per hour). Some recent favorites include netbooks for $150, digital cameras at $100 off and $100 gift certificates for $50. The MasterCard MarketPlace Overwhelming Offers iPhone app will make it easier for MasterCard cardholders on-the-go to secure these highly demanded reservations, by providing access via mobile devices.
The app is available for free download at the iPhone App Store, located at www.itunes.com/appstore.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter: @mastercardnews.
About NextJump
Headquartered in New York City, Next Jump is building the next generation of e-commerce and advertising technology, and revolutionizing the way consumers and marketers interact online. The company has created the most powerful technology engine for sales achieving the highest conversion rates of browsers to buyers. Over 28,000 merchant partners, both retailers and manufacturers, leverage Next Jump’s technology, to create the most targeted, cost-effective and measurable campaigns reaching more than 100 million users. Next Jump acquires its users through a B2B model, with over 90,000 corporations, affinity groups, and institutions including 89% of the FORTUNE 100 and nearly 70% of FORTUNE 500 companies. Next Jump has offices in New York City, Cambridge, Massachusetts and London, U.K. For more information on Next Jump visit www.nextjump.com.
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