Image via WikipediaResearch and Markets: Smartphone Tariff Tracker - The US Smart Phone Penetration Forecast to Reach 50% of All Handsets by the End Of 2011
DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Smartphone Tariff Tracker" subscription to their offering.
The huge success of the Apple App Store was widely imitated by a number of other providers with RIM's BlackBerry and Google Android (with its Android Market application store) also providing their own variants. By mid-2009 the Apple App Store alone had 225,000 apps available with Google Market having a further 65,000 apps available for download.Smartphones are now becoming like mini-PCs with a range of functions on top of messaging and calls. A typical smart phone now has around 8 GB of memory capacity and a fast dual core processor supporting video, music, mobile internet, 3D graphics and a range of digital services.
The growth of the smart phone segment is particularly strong in mature markets. Half of all handsets sold in Japan - as of 2009 - can be classified as smart phones, with the US smart phone penetration forecast to reach 50% of all handsets by the end of 2011.
However, smart phone penetration is not so strong in emerging markets where there is a greater proportion of Pre Pay subscribers. In markets such as India and Latin America for example, smart phone handset penetration rates are currently less than 10%.
In mature markets the smart phone is typically sold as part of a Pay Monthly package with the MNO partly or wholly subsidising the purchase cost of the handset in return for an 18 month or 24 month contract term. There are signs that smart phones are also being sold into the Pre Pay sector, with individual MNOs providing "entry-level" versions of higher specification devices for purchase with Pre Pay mobile data coupons.The uniqueness of this product:
- The first ever product in the market that holds pricing for BlackBerry, iPhone, iPad and other Smartphones
- In tabular output allowing for very quick comparison of any parameters as inclusive allowance, cost per month, per region etc.
- Prices are given in local currency and Euros
- Updated every quarter in its entirety, changes are marked for easy identification and the update is supported with a document that comments on the latest changes in details.
- Over a 1-year period, the customer can get an insight into trends, the latest trend in the Smartphone market is the increasing choice a subscriber has.
Price points covered in tabular output
- Type of price plan postpaid or prepaid
- Rental per month (or week, day) in local currency and Euros
- Included voice, SMS, MMS and data
- Excess usage charges for data, SMS and voice
- Details of contract terms
- Plus other relevant details relating to each price plan
Key Benefits
- First ever database in the market including Smartphone, BlackBerry, iPhone and iPad price plans
- Allowing to quickly view which operators are offering which services at what price. For example with one key stroke you can view all prepaid plans, or which operator has the most attractive offering and what the offering includes.
- Updated quarterly in full, changes are clearly marked, giving you the opportunity to see price trends in developed as well as emerging markets.
- Output in tabular output and supported with a summary analysis paper produced with each update commenting on the key changes that occurred since the last update.
- Pricing Analysis produced by the tariff team that has more than 25 years of experience in pricing.
- Each client is entitled to free enquiry service offering further information if required.
Subscription includes
- 1 spreadsheet holding prices for BlackBerry, iPad and iPhone for over 100 operators across all regions
- An update every quarter, changes made are highlighted
- Plus a summary report commenting on key changes
- Enquiry service
Executive Summary:
A new Smartphone price tracker shows the launch of new mass market tariffs in developed and developing countries
The launch of the latest product the Smartphone Tariff Tracker' finds that consumers and businesses in both mature and emerging markets are benefiting from the launch of new smartphone devices at more competitive price points for Pay Monthly and even Pre Pay segments. The Smartphone Tariff Tracker has in-depth information for BlackBerry, iPhone, iPad and other Smartphones with price plans from around the globe in an easy-to-use format. It is based on extensive research conducted with 164 operators across 119 countries and includes some 989 tariff packages complete with up to date analysis. Some of the findings from the first edition include:
- Traditionally a premium Smartphone product, the iPhone is now seeing entry level products are as low as Euro 3.50 a month including 100 MB from Vodafone India
- In developed markets the iPhone is seeing larger bundles and premium tariffs for Euro 166.67 a month including 5,000 minutes of domestic calling, 100 minutes to Europe, 1,500 SMS, unlimited data and Wi-Fi with the iPhone 8 GB at no charge from TIM Italy.
- BlackBerry's lowest inclusive allowance is 400 kbytes offered by Orange in Romania for Euro 4.20 with more than half of the BlackBerry offerings including unlimited data usage.
"The Smartphone Tariff Tracker' service provides real insight into the increased choices available to the consumer and business user", commented Margrit Sessions, Managing Director of Tariff Consultancy Ltd. "In mature markets the smart phone is typically sold as part of a Pay Monthly package with the MNO partly or wholly subsidising the purchase cost of the handset in return for an 18 month or 24 month contract term. There are increased signs that smart phones are also being sold into the Pre Pay sector, with individual MNOs providing entry-level' tariffs based on a "daily" usage rate. An example is offered by Zain in Jordan which has a Euro 1.14 daily rate for smartphone users" she added.
For more information visit http://www.researchandmarkets.com/research/1c33d2/smartphone_tariff
