DALLAS--(BUSINESS WIRE)--Chase Paymentech, a leading merchant acquirer and payment processor, today launched the fifth annual edition of the Cyber Holiday Pulse Index. Once again, the Pulse Index will track millions of payment transactions daily, representing 50 of the top U.S. retail Web sites as ranked by Internet Retailer magazine.
“The 2009 holiday season was good for e-commerce, and 2010 promises to be equally exciting”
This exclusive information resource will record online holiday shopping volume throughout the 2010 holiday shopping season. The Chase Paymentech Pulse Index also presents year-over-year trends, providing historical context to the holiday shopping statistics and identifying emerging online shopping trends. As in prior years, the index shows daily average ticket value as well as sales and transaction volume, providing even more in-depth insights into consumer behavior.
"As the economy recovers and retail sales return to growth, e-commerce has shown remarkable resilience," said Mike Duffy, President of Chase Paymentech. "The Pulse Index helps e-commerce businesses see that strength and monitor the health of the online market throughout the season."
Looking Back
Despite the challenging economic environment, the 2009 holiday season indicated healthy growth, according to the Chase Paymentech Pulse Index. Holiday online sales volume and transaction count both increased sharply, but the average ticket, or amount per sale, declined for the second year in a row. Overall, sales volume for the holiday season was up 17 percent versus 2008, and transaction count was up 30 percent. Average value per transaction, however, was down an unanticipated 9 percent.
Entering the Holiday Season
For online merchants, the return to growth that began last year has continued. “The 2009 holiday season was good for e-commerce, and 2010 promises to be equally exciting,” Duffy said. “So far this year, we have seen the Pulse merchants growing sales and transactions at rates ahead of the same time last year. We are ready to see if that trend continues into Black Friday, Cyber Monday, and beyond.”
Looking Forward
Sucharita Mulpuru, Vice-President and Principal Analyst at Forrester Research, said, "Web retailers are reporting a lot of strength in their online businesses and consumers are more comfortable than ever with the channel. Based on our research, we project 16 percent year over year growth for e-commerce this holiday season.
"The Chase Paymentech Pulse Index is an important tool to help us assess the experiences of web retailers every day," she added. "It helps us to adjust our forecast and put our finger on the 'pulse' of web retail sales."
The Pulse Index data is updated every business day throughout the holiday period, from Nov. 4 through Jan. 6. Insights, analysis and commentary will be provided weekly. For more information and to see the pulse of e-commerce in action, go to pulse.chasepaymentech.com.
Promoting E-commerce Growth and Online Security
Chase Paymentech and Chase Card Services are committed to helping consumers shop online safely and securely. Consumers can learn more about safe online shopping by visiting chase.com.
About Chase Paymentech
Paymentech, LLC (“Chase Paymentech”), a subsidiary of JPMorgan Chase (JPMC), is a global leader in payment processing and merchant acquiring, capable of authorizing transactions in more than 130 currencies. The company’s proprietary platforms provide access to a wide variety of payment methods, such as credit cards, debit cards, prepaid stored value cards and electronic check processing. In 2009, Chase Paymentech processed 18.0 billion transactions with a value of $409.7 billion, including an estimated half of all global Internet transactions. The company also provides a full set of solutions aimed at accelerating cash flow and managing transaction data. On the Internet or at the point of sale, Chase Paymentech’s unique combination of outstanding service, innovative solutions and financial strength offers solid benefits to companies both large and small. More information can be found at www.chasepaymentech.com.
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