NOVEMBER 12, 2010
By Ivan Anderzhanov
Sberbank has agreed a deal with American Express whereby Russia's biggest lender will become an AmEX card-issuing partner. By early 2011, Sberbank will begin to issue premium and super-premium cards, which will be issued in Russian Roubles, Euros and US Dollars and feature both Sberbank's logo and American Express' Blue Box logo on the front of the cards.
Pascal Guignard, vice president and general manager at American Express Global Network Services., said: "The new card-issuing partnership with Sberbank will give us the opportunity to further extend American Express' presence in the market and provide high-quality, premium products to an even greater group of customers in Russia.''
As part of the deal, Sberbank will issue the American Express-branded cards and be responsible for the customer service, marketing, credit and risk controls on these products.
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