COLOGNE, Germany, December 2, 2010 /PRNewswire/ -- The number of fraud attempts in European online trade has declined slightly. This is one of the results of the new E-Commerce Report 2010 by Deutsche Card Services. In case of the most popular e-commerce payment method - the credit card - fewer chargebacks after a cardholder complaint were caused by fraud attempts. This is evident from the fact that the share of chargebacks on the grounds that the purchase was not authorised by the cardholder or that the card was not presented fell by 7%. At 0.34%, the chargeback ratio - the share of credit card transactions charged back after an objection by the cardholder - is still low. The non-payment risk is higher for men than for women. Furthermore, it is higher for both British shops and British customers and is above the European average. It applies to all card payments in e-commerce and, with one exception, to direct debits, that a higher transaction value means a higher non-payment risk. More information: http://www.deutsche-card-services.com/en/ecommerce-report0/e-commerce-report. html.
Payment Behavior
- Credit cards remain the predominant payment method in European e-commerce.
- Visa remains the most important credit card provider in European e-commerce, ahead of MasterCard.
- In Europe as a whole, still beats Visa MasterCard (ratio: 2:1).
- Mastercard Increased its market share among men but, lost market shares to Visa among women marginal.
- The market share of other credit cards (mostly American Express, Diners and retailer credit cards) rose to more than 4% and even more than 20% among German customers.
- giropay keeps growing.
- Credit cards become the predominant payment method for German consumers and relegate direct debits to the second place.
- giropay is another winner in German online trading, its share is already above 17%.
- In contrast to German women, German men are not particularly interested in offline payment methods.
- In the UK, Maestro is the only online payment method that plays a non-negligible role besides credit cards.
- Outside Germany and the UK, credit cards are virtually the only payment method in online trade.
- The average value of purchases paid for by the insecure direct debit method drops to a bit more than half, it clearly rises for the secure giropay procedure.
- The transaction values of modern online payment methods, credit cards and searchable as giropay, did not decline much Despite, the financial and economic crisis.
- Credit cards are often used for Relatively transaction values of less than EUR 10, Whereas giropay is used to pay for luxury goods with a price of more than EUR 500
The E-Commerce Report analyses purchasing and payment behaviour and non-payment risks in online trade; the study has been published annually since 2002. In contrast to other research, the study by the Deutsche Bank subsidiary is based on real-life purchases and not on surveys. It starts from about 24 million transactions processed via the Deutsche Card Services platform. All data are fully anonymised and comply with all data-protection requirements. The study is available from the online shop of Deutsche Card Services.
General non-payment-risk trends in e-commerce:
- Fewer fraud attempts
- Non-payment risk higher for men
- Higher non-payment risk in British shops
- Chargeback ratio declines further
- Higher transaction values result in higher non-payment risks generally
Complete press release:http://www.deutsche-card-services.com/en/company/press-room/latest-news.html
Deutsche Card Services
Marketing&Communications
Tobias F. Hauptvogel
Tel.:+49-22199577-728
Fax:+49-22199577-8728
http://www.deutsche-card-services.com
E-mail:pr.deucs@db.com
SOURCE Deutsche Card Services GmbH
Internet PIN Debit, http://www.ePINDebit.com
