Available quarterly, The Debit Report will include topics such as: Consumer Reaction to Fees and Rewards, as well as How Consumers Use Debit and Prepaid Cards as Financial Management Tools. Dr. Sahm said, “We saw a gap in insights in the market place and we believe The Debit Report will fill an important need for banks that issue debit, prepaid, and gift cards, along with the many third-party players who support this industry."
“While the debit market is huge, there is not a lot of consumer research peeling back the layers as to why cardholders use these products and the implications for credit card issuers.”
As with ACG’s other research reports, including Cardbeat®, this report is available on a subscription basis.
About Auriemma Consulting Group
Auriemma Consulting Group (ACG) is a full-service management consulting firm serving the payments and lending industries since 1984. The Debit Report is ACG’s syndicated market research study of debit cardholders conducted quarterly in the U.S. With offices in New York and London, ACG consultants are experienced practitioners, drawn from the credit card, private label, auto finance, mortgage, and retail banking industries that we serve. For more information, contact Dr. Patricia Sahm at 212-323-7000 or patricia.sahm@acg.net.Contacts
www.ePINDebit.comwww.e-PINDebit.com www.iPINDebit.com www.PINDebit.mobi
