"Dodo" becomes "Don'tdon't" as Wells Fargo and SunTrust Drop Debit Rewards and Contribute to Extinction

Banks are Dropping Debit Rewards Programs like Flies...is it a Dodo headed move or will it Fly?

Colloquy say's Don't Do It...

Update: SunTrust Joins Wells And Chase In Ending Debit Rewards

US Banker - 1 hour ago

By Sara Lepro Following the lead of other big banks, SunTrust Banks Inc. is ending rewards for its primary debit card. The Atlanta-based bank began notifying clients a 

From Colloquy:  According to UPI and per a story in COLLOQUY’s Market Alert last week, banks continue dropping debit card rewards in response to the Federal Reserve’s cap on interchange fees.  The article continues, "Wells Fargo has announced on March 25th that they will no longer offer new customers its debit rewards program, joining JPMorgan Chase who, as noted in COLLOQUY’s breaking news, notified customers they will end their debit-card rewards program.  Citi said it is "in the process of evaluating potential changes to our rewards programs."

For COLLOQUY’s perspective, see Stephanie Cohen’s recent blog post, "Reward More Engagements with Customers, not Fewer"

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• Chase Ends Debit Rewards Program (huffingtonpost.com)