Game On: Google Wants NFC Championship
Image via CrunchBasePYMNTS.com
Google has signaled that it will do two things no one else in the payments ecosystem has done or even talked about: make a business case for merchants and consumers around NFC and maybe even put some real money behind it. Google has obviously made a decision that NFC is an opening into something more interesting and lucrative than transforming a phone into a payment card- advertising and marketing opportunities at the point of sale - the physical point of sale. Read More