Friday, March 18, 2011

Game On: Google Wants NFC Championship

Image representing Google as depicted in Crunc...Image via CrunchBasePYMNTS.com

Google has signaled that it will do two things no one else in the payments ecosystem has done or even talked about: make a business case for merchants and consumers around NFC and maybe even put some real money behind it. Google has obviously made a decision that NFC is an opening into something more interesting and lucrative than transforming a phone into a payment card- advertising and marketing opportunities at the point of sale - the physical point of sale. Read More 





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