Google Distributing NFC Stickers to Businesses in Austin, Texas
From MobileBurn.com
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Google has begun distributing stickers with near field communication (NFC) technology to businesses throughout Austin, Texas as part of its Google Places roll out. The stickers allow users to tap their NFC-equipped phone on the sticker and access content and information relevant to the local business. The stickers are manufactured by Smartag and measure 80mm x 50mm (3.15 in x 1.97 in) in size. Users who have the Google Places app on their smartphones will be able to see the business' address, phone number, hours of business, types of payment accepted, reviews, and more. The user also has the ability to rate and review the business right from their mobile device. They will then receive personalized recommendations in their search results based on their preferences. Google is starting its campaign for Google Places in Austin, but has made no mention of where it could expand the program to in the future.
