The new system combines NFC tags placed on product labels and shelf-edges with a 'preference engine' stored on a consumer's mobile phone so that, for instance, shoppers can be alerted if a food product contains an ingredient they are allergic to or does not meet their pre-set shopping preferences.
NFC COMMERCE: 'Shopping engine' adds to in-store mobile interaction
According to Near Field Communications World, French start-up Think&Go NFC has introduced NFC Commerce. a new retail solution that includes a wide range of applications that retailers can use to enable shoppers to interact in their stores via NFC.
NFC Commerce includes a shopping preference engine, coupon collection, in-store navigation and relational advertising modules, Think&Go NFC's Tim Baker told NFC World at the Wima conference and exhibition in Monaco last week. Here, the system can be configured so that, for example, when the shopper chooses to buy spaghetti, an advert for a particular brand of bolognese sauce is delivered instantly to their mobile phone. The shopping preference engine, meanwhile, allows information stored on NFC tags to be filtered so that consumers can be alerted when an item for sale does or does not meet their purchasing needs... (continue reading)
