Tuesday, May 3, 2011

Confirmed: Google Working on NFC Retail Services with Ingenico

Image representing Google as depicted in Crunc...Image via CrunchBase
The point-of-sale device manufacturer Ingenico has confirmed that it is working with Google on the development of near-field communication services for retailers. The company CEO Philippe Lazare told the French news agency AFP that it was working with Google to help deliver coupons that could be delivered to customers while they're shopping in retail stores. "Google wants a system where, when you enter a shop or supermarket, for example, you receive a special offer on your phone," explains Lazare. At checkout, customers would be able to touch their phones to the Ingenico POS terminal, which would be able to read the coupon and adjust the bill accordingly.

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