Here's More on Why Isis Isnot Moving Forward with Ambitious NFC Mobile Payment Platform
Here's more on the announcement that AT&T, Verizon and T-Mobile are backing off their ambitious ISIS plans. GIGAOM is also reporting that "Isis Isn't" as they have decided to downsize their plans for an NFC Mobile Payment network for fears they have fallen behind...
Now, the carriers will have to find other ways to participate financially in the move to NFC payments, perhaps through revenue sharing with financial institutions that store payment credentials on a SIM card. Or they can try and make money by taking a cut of mobile marketing offers delivered to consumers. But increasingly it seems that the big credit card companies are going to a play a large role in NFC. Google, for instance, is reportedly working on a partnership with MasterCard and Citigroup to integrate NFC technology in Android devices. Research in Motion is also working on a trial with MasterCard to enable Bank of America customers to pay with their phones. The battle is turning to who can own the customer, their personal data and their payment credentials. Google and RIM would like to store credentials right on the phone, many of which will get NFC chips. But the operators are hoping to be in the loop by getting the secure information on a SIM card. Potential challengers like Apple could also connect NFC chips to its iTunes system for payments. Whatever happens, it’s critical to be part of that direct relationship with the consumer, not just to take a cut of the transaction but to be part of the potentially larger opportunity in delivering personalized marketing offers to a user. It’s still early days in the NFC space but the latest turn of events highlights the challenges of going up against the credit card companies. <>
