NEW YORK, May 17, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
- Expert Evaluation of NFC Retail & Payments
- NFC ARPU Opportunities Analysed
- Three Extensive Forecast Chapters
This board level evaluation of the rapidly developing NFC market delivers the most extensive appraisal of the industry to date. Across three detailed forecast chapters this report provides a strategic blueprint for companies and market planning professionals aiming to maximise on the growing opportunities within NFC retail marketing and NFC mobile payments.
Three Forecast Chapters: Forecast chapter one projects data for NFC mobile payments including the average number of NFC transactions per handset as well as the number of transactions and transaction value, with all data broken down into NFC ticketing and NFC retail payments. The second forecast chapter projects the market for NFC retail marketing, forecasting the number of NFC Coupons and Smart posters downloaded as well as the total fee value. The third forecast chapter forecasts the ARPU opportunity for NFC Ticketing, Retail payments, Mobile Coupons and Smart posters.
Breadth & Depth of Analysis: From tracking key market developments over the past 12 months this report covers 18 significant industry announcements, assessing the relative prospects for NFC and evaluating eight key regions. The report concludes with vendor briefs of 14 players in the market with Juniper's view of their strengths and strategic development opportunities.
Key questions the report answers:
1. How many active NFC users will there be in 2016?
2. Which region will show the most growth over the forecast period?
3. What are the ARPU opportunities associated with NFC?
4. How will transaction volumes change over the next five years?
5. Which will be the leading regions for NFC coupons and smart posters?
6. How many NFC mobile tickets will be purchased over the next five years?
Executive Summary
ES.1 Introduction
ES.2 Primary Research Programme
ES.3 NFC Market Developments
ES.4 NFC Drivers & Constraints
Figure ES.1: NFC Drivers and Constraints
ES.5 NFC's Pivotal Role in Shopping
Figure ES.2: The Mobile Device in the Retail Customer Journey
ES.6 NFC Device Market Projections
Figure ES.3: NFC Handsets & Interim Solutions in Use (m) Split by 8 Key Regions 2011-2016
ES.7 NFC Ticketing and Retail Payments Transaction Value
Figure ES.4: Total NFC Ticketing and Retail Payments Transaction Value ($m) p.a. Split by 8 Key Regions 2011-2016
ES.8 Headline Conclusion: NFC ARPU Opportunity
Figure ES.5: NFC Incremental ARPU Opportunity ($) Split by Coupons, Smart Posters, Ticketing, Retail Payments 2011-2016
Recommendations
1. Mobile Commerce: Definition and Segments
1.1 Introduction
Figure 1.1: Verizon Wireless Network Challenges
1.2 NFC's Pivotal Role in Shopping
Figure 1.2: The Mobile Device in the Retail Customer Journey
1.3 Mobile Commerce Market Segments
Figure 1.3: Mobile Commerce Market Segmentation
1.4 Mobile Payment Segments
1.4.1 Digital & Physical Goods (Remote Payment)
1.4.2 Contactless NFC (POS or Proximity Payment)
1.4.3 Mobile Money Person to Person Transfer (Remote Payment)
2. NFC & FeliCa Technology
2.1 Introduction
2.2. Near Field Communication (NFC)
2.2.1 Technology
Figure 2.1: Typical NFC Implementation
2.2.2 NFC Forum Interview
Figure 2.2: NFC in the Automotive Industry
Figure 2.3: Oyster Card Using MIFARE Technology
Figure 2.4: Uses of NFC
Figure 2.5: N Mark Logo
2.2.3 Security
2.2.4 NFC in the Device
i. Embedded
ii. SIM
2.2.5 Interim NFC Form Factor Solutions
Figure 2.6: Integration Phase Comparison - NFC and Mobile Broadband
i. NFC Stickers
Figure 2.7: Twinlinx My-Max NFC Sticker
ii. NFC SD Card
Figure 2.8: Giesecke & Devrient NFC SD Card
Figure 2.9: DeviceFidelity In2Pay microSD NFC Solution
iii. NFC Case or Sleeve for Smartphones
Figure 2.10: NFC Case for iPhone
iv. SIM Card Adaptations
v. NFC POS Merchant Payment Device Adaptations
Figure 2.11: VeriFone PAYware Mobile Enterprise
2.3 FeliCa
2.3.1 Introduction
2.3.2 Standards & Specification
Figure 2.12: Sony FeliCa IC Card and Reader/Writer
2.3.3 Security
Figure 2.13: Sony FeliCa Security Features
Figure 2.14: FeliCa Networks Platform Management
2.3.4 Uses
Figure 2.15: Uses of FeliCa
2.3.5 Future FeliCa Roadmap
Figure 2.16: FeliCa to Global Mobile NFC Roadmap
3. NFC & FeliCa Drivers and Constraint
3.1 Summary
Figure 3.1: NFC Drivers and Constraints
3.2 NFC Drivers
3.2.1. Customer Response
3.2.2 Transaction Efficiency & Growth
3.2.3 Infrastructure Availability
3.2.4 MNO Plans and Successes
3.2.5 Future Enhancements
3.2.6 Widespread NFC Applications
3.2.7 Queue Busting
3.2.8 One to One Marketing
3.2.9 Smartphone Growth
3.3 Constraints
3.3.1 Device Availability
3.3.2 Business Model
Figure 3.2: NFC Ecosystem Top Level View
3.3.3 Service Complexity and Management
Figure 3.3: NFC Ecosystem Detailed View
3.3.4. Ecosystem Incentivisation
3.3.5 POS Acceptance
3.3.6 POS Reader Capability
3.3.7 User Support
3.3.8 Regulatory Hurdles
4. NFC Market Developments
4.1 Introduction
4.2 Mobile Operators
4.2.1 GSMA
4.2.2 ISIS (USA)
4.2.3 France Telecom Orange
i. Orange Strategy
ii. Cityzi Pilot
Figure 4.1: Cityzi Mobile Ticketing
4.2.4 Telefonica, Visa & La Caixa (Spain)
Figure 4.2: Sitges Mobile Shopping
4.2.5 Osaifu-keitai (Japan)
i. FeliCa Services
Figure 4.3: Osaifu-Keitai Service Concept
ii. NTT DOCOMO and KT
4.2.6 MasterCard, Gemalto, Garanti Bank and Avea (Turkey)
4.2.7 Orange, Telefonica and Vodafone
4.2.8 Deutsche Telekom (Germany)
4.3 Handset Vendors
4.3.1 Google
4.3.2 RIM
4.3.3 Samsung
Figure 4.4: Samsung Galaxy SII
4.3.4 Further Vendors
4.4 POS Vendors
4.4.1 Ingenico
Figure 4.5: Ingenico Tellium Pass Plus NFC POS Terminal
4.4.2 VeriFone
Figure 4.6: VeriFone VX Evolution POS Device
4.5 Banks & Financial Institutions
4.5.1 Bank of America
Figure 4.7: Bank of America NFC BlackBerry
4.5.2 Barclaycard & Orange (UK)
4.5.3 Visa Europe & Wireless Dynamics
Figure 4.8: Wireless Dynamics iCarte Accessory for iPhones
4.6 Retailers & Merchants
4.6.1 McDonald‟s
4.6.2 ATM & Telecom Italia (Italy)
4.7 Regional Prospects
Figure 4.9: Market Development Prospects 2011-2012 for 8 Key Regions
5. NFC Market Forecasts: Ticketing and Payments
5.1 Introduction
5.1.1 NFC Payments
5.1.2 New NFC Retail Marketing Opportunities
5.2 Methodology
5.2.1 Approach and Assumptions
Figure 5.1: NFC Market Forecast Methodology
5.2.2 Main Changes Since Previous Forecast
5.3 Mobile Handset Forecast
Figure 5.2: Mobile Handset Base (m) Split by 8 Key Regions 2011 - 2016
Table 5.1: Mobile Handset Base (m) Split by 8 Key Regions 2011-2016
5.4 NFC Smartphones Forecast
Table 5.2: NFC Commercial Launches by Country 2011-2012
Figure 5.3: NFC Smartphones (% of Total Handsets) Split by 8 Key Regions 2011-2016
Table 5.3: NFC Smartphones (% of Total Handsets) Split by 8 Key Regions 2011-2016
Figure 5.4: NFC Smartphones (m) Split by 8 Key Regions 2011-2016
Table 5.4: NFC Smartphones (m) Split by 8 Key Regions 2011-2016
5.5 NFC Featurephones & Low Cost Handsets Forecast
Figure 5.5: NFC Featurephones & Low Cost Handsets (m) Split by 8 Key Regions 2011-2016
Table 5.5: NFC Featurephones & Low Cost Handsets (m) Split by 8 Key Regions 2011-2016
5.6 Total Native NFC Handsets
Figure 5.6: Total NFC Handsets (m) Split by 8 Key Regions 2011-2016
Table 5.5: NFC Featurephones & Low Cost Handsets (m) Split by 8 Key Regions 2011-2016
Figure 5.6: Total NFC Handsets (%) Split by 8 Key Regions 2011-2016
Table 5.6: NFC Handsets (%) Split by 8 Key Regions 2011-2016
5.7 Interim NFC Solutions Forecast
Figure 5.7: Total Number of Mobile Handsets (m) With Interim NFC Capability Split by 8 Key Regions 2011-2016
Table 5.7: Total Number of Mobile Handsets (m) With Interim NFC Capability Split by 8 Key Regions 2011-2016
5.8 NFC Native Handsets& Interim Solutions
Figure 5.8: Global Comparison: NFC Handsets vs. Interim Solutions (m) 2011-2016
Table 5.8 Global Comparison: NFC Handsets vs. Interim Solutions (m) 2011-2016
5.9 NFC Enabled Devices in Use
Figure 5.9: Percentage of Native NFC Handsets in Use Split by 8 Key Regions 2011-2016
Table 5.9: Percentage of Native NFC Handsets in Use Split by 8 Key Regions 2011-2016
Figure 5.10: Native NFC Handsets in Use (m) Split by 8 Key Regions 2011-2016
Table 5.10: Native NFC Handsets in Use (m) Split by 8 Key Regions 2011-2016
Figure 5.11: NFC Handsets in Use as % of All Mobile Handsets Split by 8 Key Regions 2011-2016 78
Table 5.11: NFC Handsets in Use as % of All Mobile Handsets Split by 8 Key Regions 2011-2016
Figure 5.12: NFC Handsets & Interim Solutions in Use (m) Split by 8 Key Regions 2011-2016
Table 5.12: NFC Handsets & Interim Solutions in Use (m) Split by 8 Key Regions 2011-2016
5.10 NFC Mobile Ticketing Transactions Traffic
5.10.1 Average Number of NFC Ticketing Transactions
Figure 5.13: Average Number of NFC Ticketing Transactions per User p.a. Split by 8 Key Regions 2011-2016
Table 5.13: Average Number of NFC Ticketing Transactions per User p.a. Split by 8 Key Regions 2011-2016
5.10.2 Total Number of NFC Ticketing Transactions
Figure 5.14: Total Number of NFC Ticketing Transactions (m) p.a. Split by 8 Key Regions 2011- 2016
Table 5.14: Total Number of NFC Ticketing Transactions (m) p.a. Split by 8 Key Regions 2011- 2016
5.11 NFC Ticketing Transaction Value
Figure 5.15: Average Value of NFC Ticket Transactions ($) Split by 8 Key Regions 2011-2016
Table 5.15: Average Value of NFC Ticket Transactions ($) Split by 8 Key Regions 2011-2016
Figure 5.16: Total Value of NFC Ticketing Transactions ($m) Split by 8 Key Regions 2011-2016
Table 5.16: Total Value of NFC Ticketing Transactions ($m) Split by 8 Key Regions 2011-2016
5.12 NFC Retail Payments Transaction Traffic
5.12.1 Average Number of NFC Retail Payments Transactions
Figure 5.17: Average Number of NFC Retail Payments Transactions per User p.a. Split by 8 Key Regions 2011-2016
Table 5.17: Average Number of NFC Retail Payments Transactions per User p.a. Split by 8 Key Regions 2011-2016
5.12.2 Total Number of NFC Retail Payments Transactions
Figure 5.18: Total Number of NFC Retail Payments Transactions (m) p.a. Split by 8 Key Regions 2011-2016
Table 5.18: Total Number of NFC Retail Payments Transactions (m) p.a. Split by 8 Key Regions 2011-2016
5.13 NFC Retail Payments Transaction Value
Figure 5.19: Average Value of NFC Retail Payments Transactions ($) Split by 8 Key Regions 2011- 2016
Table 5.19: Average Value of NFC Retail Payments Transactions ($) Split by 8 Key Regions 2011-2016
Figure 5.20: Total Value of NFC Retail Payments Transactions ($m) Split by 8 Key Regions 2011- 2016
Table 5.20: Total Value of NFC Retail Payments Transactions ($m) Split by 8 Key Regions 2011-2016
5.14 NFC Total Ticketing and Retail Transaction Traffic
Figure 5.21: Total Number of NFC Ticketing and Retail Payments Transactions (m) p.a. Split by 8 Key Regions 2011-2016
Table 5.21: Total Number of NFC Ticketing and Retail Payments Transactions (m) p.a. Split by 8 Key Regions 2011-2016
5.15 NFC Total Ticketing and Retail Payments Transaction Value
Figure 5.22: Total NFC Ticketing and Retail Payments Transaction Value ($m) p.a. Split by 8 Key Regions 2011-2016
Table 5.22: Total NFC Ticketing and Retail Payments Transaction Value ($m) p.a. Split by 8 Key Regions 2011-2016
6. NFC Retail Marketing Forecasts: Coupons & Smart Posters
6.1 NFC as a Retail Device
Figure 6.1: NFC Mobile Coupon
Figure 6.2: Suipo Smart Poster
6.2 NFC Mobile Coupons Download Traffic
Figure 6.3: Total Number of NFC Mobile Coupons Downloaded (m) Split by 8 Key Regions 2011- 2016
Table 6.1: Total Number of NFC Mobile Coupons Downloaded (m) Split by 8 Key Regions 2011-2016
6.3 NFC Mobile Coupons Total Fee Value
Figure 6.4: NFC Mobile Coupons Total Fee Value ($m) p.a. Split by 8 Key Regions 2011-2016
Table 6.2: NFC Mobile Coupons Total Fee Value ($m) p.a. Split by 8 Key Regions 2011-2016
6.4 NFC Smart Poster Download Traffic
Figure 6.5: Total Number of NFC Smart Poster Downloads (m) Split by 8 Key Regions 2011-201698
Table 6.3: Total Number of NFC Smart Poster Downloads (m) Split by 8 Key Regions 2011- 2016
6.5 NFC Smart Posters Total Fee Value
Figure 6.6: NFC Smart Posters Total Fee Value ($m) p.a. Split by 8 Key Regions 2011-2016
Table 6.4: NFC Smart Posters Total Fee Value ($m) p.a. Split by 8 Key Regions 2011-2016
7. NFC ARPU Opportunity
7.1.1 NFC Mobile Ticketing Interchange Fee ARPU
Table 7.1: NFC Ticketing Transaction Interchange Fee ARPU ($) Split by 8 Key Regions 2011- 2016
Figure 7.1: NFC Ticketing Transaction Interchange Fee ARPU ($) Split by 8 Key Regions 2011- 2016
7.1.2 NFC Retail Payment Interchange Fee ARPU
Figure 7.2: NFC Retail Payment Transaction Interchange Fee ARPU ($) Split by 8 Key Regions 2011-2016
Table 7.2: NFC Retail Payment Transaction Interchange Fee ARPU ($) Split by 8 Key Regions 2011-2016
7.2 NFC Retail Marketing
7.2.1 NFC Mobile Coupon Fee ARPU Opportunity
Figure 7.3: NFC Mobile Coupons Fee ARPU ($) Split by 8 Key Regions 2011-2016
Table 7.3: NFC Mobile Coupons Fee ARPU ($) Split by 8 Key Regions 2011-2016
7.2.2 NFC Smart Posters Fee ARPU Opportunity
Figure 7.4: NFC Smart Posters Fee ARPU ($) Split by 8 Key Regions 2011-2016
Table 7.4: NFC Smart Posters Fee ARPU ($) Split by 8 Key Regions 2011-2016
7.3 NFC ARPU Opportunity Comparison
Figure 7.5: NFC Incremental ARPU Opportunity ($) Split by Coupons, Smart Posters, Ticketing, Retail Payments 2011-2016
Table 7.5: NFC Incremental ARPU Opportunity ($) Split by Coupons, Smart Posters, Ticketing, Retail Payments 2011-2016
8. Appraisals of Selected Vendors
8.1 Introduction
8.2 Broadcom
Figure 8.1: Topaz Tags
8.3 Fundamo
8.4 Gemalto
8.5 Giesecke & Devrient
8.6 More Magic
8.7 Nokia
Figure 8.2: Nokia 2010 Device Volumes by Region (millions)
8.8 NXP
8.9 Oberthur Technologies
8.10 Proxama
8.11 Research in Motion (RIM)
8.12 Samsung
8.13 Think&Go NFC
8.14 VeriFone
8.15 ViVOtech
To order this report:
Wireless Technology Industry: NFC Retail Marketing & Mobile Payments Markets, Forecasts & Strategies 2011-2016
