June 13, 2011 05:00 AM Eastern Daylight Time
First Data Rebrands UK Acquiring Business
Launch of First Data Merchant Solutions Set to Build Processor’s Acquiring Presence in the UK
LONDON--(BUSINESS WIRE)--First Data Corporation, a global leader in electronic commerce and payment processing, today announced that it has launched a new brand name for one of its key payment acquiring services in the United Kingdom.
“The launch of the new name and the building of this business is a key part of the growth plan for our acquiring business in Europe, an area of strategic importance for First Data”
Bank of Scotland Merchant Services, a service provided by First Data to Bank of Scotland merchant customers, completed a full rebrand in March and now operates under the new name of First Data Merchant Solutions.
This change is designed to better reflect the management of this business by First Data but it is also the first step in a longer-term plan to deliver enhanced value and solutions to First Data’s merchant customer base in the UK. The launch of the First Data Merchant Solutions brand also marks the company’s first acquiring venture in the UK, and one of just a few around the world to operate under First Data’s own name without the attachment of a banking partner brand. This change gives First Data the ability to publicly highlight its global strength as an independent expert in the retail payments space.
“The launch of the new name and the building of this business is a key part of the growth plan for our acquiring business in Europe, an area of strategic importance for First Data,” comments Nigel Bidmead, senior vice president at First Data. “Over the coming months we will be working to leverage the wider skills, expertise and product sets from the business globally in order to enhance our merchant propositions and product portfolio. This development exercise will ensure that we are well placed to meet these growth objectives and offer superior services and solutions to our new and existing merchant customers.”
The enhanced propositions from First Data Merchant Solutions are set to formally launch to UK merchants this summer.
Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction.
