SOURCE: BillMyParents
July 21, 2011 09:31 ET
Next Phase of Multi-Million Dollar Marketing Push Launching in Coming Weeks
SAN DIEGO, CA--(Marketwire - Jul 21, 2011) - BillMyParents (OTCQB : BMPI) (OTCBB : BMPI), innovator of the reloadable Spend Smart prepaid card, announced today that Evan Jones has been appointed Vice President of Marketing. Jones will continue to lead BillMyParents programs designed to prominently position the brand and product offering with parents, teens and young adults. Under his direction, BillMyParents will transition to the next phase in its multi-million dollar marketing campaign with attention-winning initiatives launching in the coming weeks.
Jones brings extensive experience to his new role at BillMyParents, with over 15 years leading brand marketing strategy and execution across multiple industries, including sports, action sports, lifestyle, gaming and entertainment. Prior to joining BillMyParents, he was Vice President of Global Marketing at Activision Blizzard, the world's largest publisher of video games. Jones also served as Senior Vice President of Global Marketing at DC Shoes (a subsidiary of Quiksilver, Inc.) where he led all global and regional marketing efforts for the DC brand and all DC action sports categories. Previous to those positions, he held various roles in Nike Inc.'s European, US and Global organizations, leading marketing programs for some of Nike's largest categories and businesses, including Nike Basketball in the US Market from 2004-2007.
All year, Jones has worked with the BillMyParents management team to lay the foundation for 2011 marketing campaigns heightening brand awareness with families nationwide, and encouraging adoption of the BillMyParents Spend Smart card. This includes a comprehensive rebranding effort and significant integration of the brand and Spend Smart card in shows and advertising aired on MTV and ESPN. Additionally, he has initiated multi-tiered marketing programs focusing on the vital parenting market, which will roll out between now and the end of the year.
"We are about to launch parent-focused campaigns that will complement what we have already done in the teen demographic," said Jones. "Responsible spending habits need to be a two-way conversation between parents and teens, which is why we have worked so hard to develop the right messages and have aligned ourselves with best-in-class agencies to spike awareness and buzz. These measures will help us execute our overall goal: to make BillMyParents a household name within the next 18 - 24 months."
"Evan's deep understanding of programs that achieve broad consumer brand recognition is profoundly relevant for our strategy," noted Mark Sandson, interim CEO of BillMyParents. "He has a clear perception of the vast potential of our brand and how to get us where we want to go."
For more information, please visit: www.billmyparents.com
About BillMyParentsBillMyParents (OTCQB : BMPI) provides payment solutions targeted to teens, young adults and their parents. We facilitate communication between parents and young people and help teach financial responsibility. For more information: www.billmyparents.com.
