July 18, 2011 06:32 AM Eastern Daylight Time
Research and Markets: NFC Payments: Tapping the Future - The NFC Adoption Model Only 1.8% of Consumers Globally are Likely To Immediately Adopt NFC Payments
DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "NFC Payments: Tapping the Future" report to their offering.
NFC Payments Tapping the Future provides an overview of the current state of the global Near Fields Communications payments sector. This includes detailed customer segmentation of likely adopters of NFC, an assessment of some of the key opportunities and threats facing the future of this new payments technology, and key takeaways for issuers who want to harness the potential of NFC.
Features and benefits
- Understand what NFC can mean for your business by learning about how it works and its potential applications.
- Plan your strategy effectively by learning about key target demographics and who NFC is most likely to appeal to.
- Cut through the hype and assess what the latest developments from major players means for your company in the short, medium and long term.
- Build your business case by understanding the key hurdles and obstacles that stand in the way of full NFC implementation.
The global Near Field Communications market is finally seeing significant commercial launches of hardware and services after years of trials and speculation. However even with significant players such as Google, Apple, Nokia, Orange, and others becoming involved, these launches are more of an evolutionary step than a revolution.
According to The NFC Adoption model only 1.8% of consumers globally are likely to immediately adopt NFC payments once it is released. However a further 12.2% and 31.7% show a medium to low likelihood of immediate of adoption. This suggests that with the right incentives and marketing, the longer term opportunity remains significant.
Your key questions answered
- What is the business case for NFC and mobile contactless? How do players involved plan on making money?
- What is happening now in NFC? Is it really a revolution in payments?
- Who is launching NFC services? What do their models and strategies mean for the payments industry?
- What impact will the hardware have on the NFC market? Is the technology ready?
Key Topics Covered:
- An NFC ecosystem is finally emerging
- Five key findings for the payments industry
- NFC is only one of several forms of mobile payment
- The NFC ecosystem is being shaped by hardware and services launches from major players
- Mobile wallets are emerging as a key battleground in NFC payments
- Understanding the NFC consumer
- Datamonitor's NFC Adoption Model sizes the target market for NFC
- The three key obstacles that NFC must overcome
- AN NFC ECOSYSTEM IS FINALLY EMERGING
- This report is an objective analysis of the opportunities for NFC in mid-
- While the availability of handsets is expanding, developers are still working out what to do with NFC
- Couponing is emerging as a major driver of future NFC use
- Mobile wallets are emerging as a key battleground in NFC payments
- Mobile operators have made the first moves in developing mobile wallets
- UNDERSTANDING THE NFC CONSUMER
- Datamonitor's NFC Adoption Model sizes the target market for NFC
- The NFC Adoption Model identifies three target consumer groupings for NFC based on current behavior
- Early adopters of NFC will come from the banked, and older age groupings
- Less than 2% of consumers are highly likely to adopt NFC payments immediately
- Likely NFC adopters hold secure employment and make more money
- THE THREE KEY OBSTACLES THAT NFC MUST OVERCOME
For more information visit http://www.researchandmarkets.com/research/13849a/nfc_payments_tapp
Source: Datamonitor
