11 July 2011 – Signbox has unveiled Enlighten, a revolutionary smart poster system that features Near Field Communication (NFC) technology and is changing the way people navigate and interact with the brands and marketing messages that surround them.
Enlighten provides a unique, interactive wayfinding and information experience for people who carry NFC-enabled smart phones which communicate with a tiny NFC chip embedded within the smart poster and enable data to be transferred from the poster straight to the handset with a simple, close proximity swipe.
Following recent extensive media coverage of NFC mobile wallet capability, this groundbreaking technology is presenting new proximity marketing opportunities for brand owners, campaign managers, retailers and other advertisers. Enlighten smart posters can send tailored, relevant information to a smart phone handset in seconds. With the potential to introduce new products, incentivise purchase, inspire potential customers and engage with them more intuitively; the immediacy of proximity marketing is undeniably appealing with a powerful capacity to welcome, direct, inform and interact with visitors and nearby footfall through a sophisticated poster display.
The look and feel of the Enlighten range from Signbox – recently awarded the accolade of ‘Best Sign Company of the Year’ – is characteristically stylish. Adding to an unrivalled portfolio of display and wayfinding signage, Enlighten will appeal to forward thinking organisations seeking to exploit advanced marketing techniques.
With ultra-bright, energy efficient LED illumination and just 20mm thick, Enlighten displays back-lit media within an internal signage system embedded with rare earth magnets and an edge-to-edge acrylic face that looks and feels like glass. Enlighten is remarkably easy to maintain with a warranted life of 50,000 hours. It is available from A4 to A1 size formats and the standard black or white mount can be tailored to match a corporate colour and branded to order. A weatherproof version for external use will follow shortly.
For further information about the Signbox Enlighten smart poster system or to view the full range of innovative wayfinding, architectural and display signage solutions visit www.signbox.co.uk.
- ends -
Issued on behalf of Signbox Limited by Next Step Marketing Ltd
Media enquiries to: Heather Lambert
About Signbox
Drawing on architectural and engineering experience, Signbox develops high quality, sustainable and fully compliant signs for the built environment. Signbox is an innovative company creating future-proof products for a wide range of market sectors, including corporate, education, healthcare, retail, hotel and leisure. As a single-point resource Signbox offers consultancy, signage strategy, design, manufacture, project management and installation.
