NFC Payments USANFC Insight is excited to announce that the industry's biggest names are coming together for the first time in Miami on November 2-3 to discuss the best methods to foster commercial rollout.
Nonetheless the NFC industry has some big hurdles to mount before they are able to offer end to end payments to a critical mass of consumers. Big questions still remain, such as how to form a successful partnership between all the fundamental players in NFC, how to ensure interoperability, the best methods to overcome lack of devices in the market and how to reach critical mass of consumers and merchants.
With these questions hanging in the air it has been hard for many NFC payment professionals to make the best decisions about how to move forward and see real ROI from day one.
The evolution of the market is promising big profits for this industry, and there has been a need for a place for key professionals in the space to discuss the best methods for commercial rollout of NFC Payments.
NFC Payments USA 2011, conference and exhibition, being held in Miami on November 2-3 has been launched to address this clear need within the industry. It is the first ever event in North America to address these key concerns and bring together the entire NFC Payment ecosystem.
Lucy Lincoln, Vice President of NFC Insight, explained, "We are very excited about this once in a lifetime event. In the last year we have seen a clear need developing in the industry for a meeting of this kind that really focuses on Payments specifically, and we are very happy to deliver this now. With such a fantastic line up of speakers and hard hitting topics it's sure to be the best environment possible to foster strong partnerships and new deals."
NFC Payments USA has attracted a high calibre of speakers including MasterCard, Isis, American Express, Nokia, TD Bank, Fifth Third Bank, Coupons Inc., Samsung, Living Social, US Bank, ING Direct and Rogers Communications.
The event is expected to attract 200+ senior level executives from across the NFC Payments Value chain including banks, MNO's, TSM's, device manufactures, tech providers, merchants and couponing and loyalty companies. There is much to look forward to as Rich Clow from Citi commented that NFC Insight's European event had "Great dialogue across the key ecosystem."
Speaking on the caliber of previous NFC Insight events, Dominique Brule from Gemalto added that NFC Payments Europe had, "Great speakers, and great audience- what a success."
Lucy Lincoln continued, "Much like NFC Payments Europe we expect a wonderful mix of people and are very excited about having all of these key players in one place for the first time; it really is set to be an historic event."
Registration for this event is now open. Visit www.nfcinsight.com/paymentsusa/index.shtml, for more details.
