Tuesday, August 16, 2011

BillMyParents Partners With Procter & Gamble's Tremor, Accesses 600,000 Moms


August 16, 2011 09:31 ET
Word-of-Mouth Marketing Program Rolling Out on Tremor's All-Mom Network, Vocalpoint

SAN DIEGO, CA--(Marketwire - Aug 16, 2011) - BillMyParents (OTCQB: BMPI) (OTCBB: BMPI), a leader in the teen prepaid debit card market, has launched a major word-of-mouth marketing campaign with Tremor, the Procter & Gamble-owned marketing firm specializing in brand engagement through consumer advocacy. The three-month, fully integrated and multi-platform marketing program premiered last week, and will directly reach over 600,000 highly interactive moms -- nearly half of whom have teenagers -- who are members of Vocalpoint, Tremor's massive online community built just for moms. The campaign is part of a comprehensive new multi-million dollar marketing campaign that will extend through the end of the year, span multiple consumer channels, and is expected to expose the BillMyParents brand to tens of millions of consumers.
The preeminent element in BillMyParents' overall marketing strategy to materially penetrate the parenting demographic, the Tremor campaign utilizes a new, disruptive message designed to cut through consumer fatigue and garner attention: 'Plastic that actually reduces teen spending!' Using Tremor's "Try and Tell" review model, this powerful network has shown a deeply proven ability to influence millions of consumers. A dedicated microsite, exclusive Vocalpoint member incentives, frequent social media interaction and focused email communications have been created to drive trials and subscriptions to BillMyParents.
"We wanted to jumpstart people trying, talking about and sharing the BillMyParents teen spending management solution," said Evan Jones, vice president of marketing for BillMyParents. "Tremor has a phenomenally robust and metrics-proven process that includes decades of research on moms and teens, which has made them one of the world's biggest marketing powerhouses. They have helped us develop a very sharp messaging and dissemination strategy to best resonate with Vocalpoint's sophisticated network of engaged moms."
"I'm thrilled to be in this marketing partnership as I'm convinced this is a breakthrough idea in today's era of heightened awareness of financial responsibility," said Tremor CEO and veteran P&G marketer, Chris Laird.
A leading word-of-mouth marketing agency with measurable success on behalf of many household name brands including Pampers, Tide, Bounty and Febreze, Tremor's Vocalpoint members regularly sample new products and participate in surveys and focus groups, providing valuable consumer feedback. In addition, each registered mom is encouraged to share her product experiences with five personal friends outside of Vocalpoint; increasing potential BillMyParents brand exposure reach to more than 2.5 million moms nationwide.
For more information about BillMyParents, please visit: www.BillMyParents.com
For more information on Tremor, please visit: www.tremor.com
About BillMyParentsBillMyParents, Inc. (OTCQB: BMPI) (OTCBB: BMPI) offers the perfect solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart Card is the only instantly trackable, reloadable prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit www.billmyparents.com.
About Procter & GambleP&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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