(Source: Datamonitor) DiGi Telecommunications Sdn Bhd, a provider of mobile voice, internet and broadband services, has announced the launch of DiGi Simple MasterCard.
In collaboration with Alliance Bank Malaysia Berhad and MasterCard International, the new offering is the first convenient and secure cashless payment card in the market to offer telco benefits.
The prepaid card enables cardholders to make purchases, much like a credit card, with a subscription process that does not require a banking account; incur fees related to credit cards, or the necessary income eligibility criteria and credit evaluation.
DiGi's Head of Financial Services, Galvin Yeo, said: "We have combined the purchasing philosophy of a credit card and the payment philosophy of prepaid mobile services to make it easier for our customers. DiGi users who previously were not entitled to a credit or debit card now have the option of making cashless transactions, with the added convenience of performing cash withdrawals with our card."
Exclusively for DiGi Prepaid, Postpaid and Enterprise customers above 18-years-old with valid personal identification and local mailing address, the card can be used by topping up any amount not more than RM10,000 via cash deposit machines, ATMs or online funds transfer. Subsequently, cardholders can begin making purchases at any international and local MasterCard merchants or withdrawals at selected ATMs
According to the company, the card also provides customers limited risks involved in making physical or online transactions as usage is regulated by the amount deposited and stored on the card. Moreover, the card is a secure EMV chip-based card with the MasterCard SecureCode technology. The MasterCard security feature is an added layer used to authenticate cardholders' information for online payments, helping to improve safety of internet transactions.