EMV in the U.S.A...at Last!

Abstract: EMV is, at last, coming to the USA. The sitting duck in the global payments pond will become the more swan-like global security framework that will make counterfeit cards much harder to create. Visa's active encouragement of EMV contact and contactless terminal deployment lays the groundwork for the smartphone-based transaction world everyone's been hoping for. The magstripe is, at last, losing its role as the central payment origination method and headed, no doubt, for a long retirement in niche applications. It's time.

Other recent Emerging Technologies Advisory Reports recently released:

	Durbin and Payments Innovation	June 2011
	George Peabody

Smart Ticketing: The Move to Open-Loop Transit June 2011 George Peabody

EMV in the USA: Pushing the Peanut Down the Field June 2011 George Peabody

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About Mercator Advisory GroupMercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.