Tuesday, August 23, 2011

Erply Takes on Square, Verifone and ROAMData

By Ben Rooney - WSJ
A European start up that offers small shops cheap and easy to use retail software is extending its service by offering an NFC and magnetic credit card reader that integrates into its existing cloud-based suite.  Erply, based in London and Tallinn, specializes in point of sale and inventory management software for small shops. Its credit card reader, which officially launches today, costs $50 with a 1.9% transaction fee; less than fees charged by competing technologies offered by Square and Verifone.  read more




  1. ZDNet (blog)
    Forbes - 21 minutes ago
    Start-up Erply is launching an iPad-based point of sale card-swipe device for retailers with NFC capabilities. Erply started as a service for inventory ...
    20 related articles
    Estonian Start Up Takes On Giants of Retail‎ - Wall Street Journal (blog)
  2. ERPLY's mobile credit card reader handles NFC payments on an iPad ...

    www.engadget.com/.../erplys-mobile-credit-card-reader-handles-nfc- ...
    9 hours ago – It may look like nothing more than a glorified chip clip, but that dongle at the bottom of this guy's iPad is actually ERPLY's new.
  3. Erply Takes On Square And Intuit With NFC Enabled-Mobile Credit ...

    techcrunch.com/.../erply-takes-on-square-and-intuit-with-nfc-enabled-mobi...
    9 hours ago – With the Erply's reader, a retailer attaches the device to an iPad or iPhone's charging port and this communicates with the company's POS ...
  4. Erply Introduces NFC Enabled Magnetic Card Reader

    www.arcticstartup.com/.../erply-introduces-nfc-enabled-magnetic-card-read...
    6 hours ago – Today Erply announced the launch of a magnetic credit card reader that is also NFC-enabled and is fully integrated with its existing ...

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