Friday, September 30, 2011

Expert Predictions from Isis and American Express on NFC adoption


Expert Predictions from Isis and American Express on NFC adoption
“The widespread adoption of NFC-enabled mobile commerce requires two key principles: Convening the ecosystem and developing the infrastructure”

Douglas Kilgour, Senior Business Development Executive, Isis

With such a pivotal role in the successful rollout of NFC, the opinions of Isis are crucial to anyone involved in the NFC space. The aim of Isis is to align all key stakeholders – payment networks, banks, carriers, merchants and consumers – essential for the widespread adoption of NFC.

NFC Insight was lucky enough to be able to quiz Douglas Kilgour, Senior Business Development Executive at Isis to find out how he views this path ahead. Plus, David Messenger, EVP at American Express also added his thoughts to the discussion.

We spoke about how industry collaborations are pushing NFC Payments forward, as well as the hurdles that still need to be crossed.

You can download the full interview now by entering your details on the right hand side

By downloading this interview you’ll discover:
  • What still needs to happen for NFC Payments to take off in the USA and how infrastructure is a fundamental to success
  • How industry collaborations are taking NFC payments to the next level
  • The impact of smartphone penetration on NFC and the lack of NFC enabled devices
  • The role and goals of Isis in facilitating mass market NFC adoption
But that’s not all…
As a bonus, I’ll also send you another interview with a top executive; Troy Bernard, Director of Chip Payment Technology at Discover.
In this bonus interview Bernard explains how offers, loyalty and other value-added services will create a compelling value proposition for retailers to adopt mobile payments.
By reading this interview you’ll get expert opinions on:
  • What needs to happen in order for retailers to adopt this technology?
  • An analysis of consumer reactions to existing payment products
  • Exploring the issues of security, fraud, processing error and merchant dispute
Yes! Please send me the exclusive interview with top executives on NFC Payments.Simply fill in your details below, hit submit and you’ll get sent it immediately.
You'll get an interview with Isis and American Express on "Meaningful NFC Collaborations"
Plus, you'll also get a bonus interview with Discover on "Offering Merchants a Propelling Value Proposition"
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