September 26, 2011 07:57 ET
Emerging Payment Landscape Brings New Opportunities for Convenience Retailers
GREENSBORO, NC--(Marketwire - Sep 26, 2011) - Gilbarco Veeder-Root will demonstrate mobile wallet payments at the gas pump at this year's National Association of Convenience Stores (NACS) Show, October 2 - 4, McCormick Place, Chicago, booth 6432. The company will feature the new technology, based on Near Field Communications (NFC) standards, in its leading Gilbarco® Encore® dispenser line.
Mobile payments are expected to significantly alter the payment landscape in the U.S. Customers will experience unparalleled convenience by accessing their credit, debit and loyalty cards through mobile phone applications. Retailers will be able to provide further value to consumers and drive customer loyalty and sales with enhanced loyalty programs, couponing and targeted promotions and offers.
"Convenience stores and gas stations represent a large market," said Jaymee Johnson, head of marketing at Isis. "Isis and NFC will unlock new levels of functionality to help retailers improve their businesses and connect with consumers in new and exciting ways." Convenience store revenues account for more than 4% of the country's GDP, according to the NACS.
"Google, Isis (a joint venture of Verizon, AT&T and T-Mobile), PayPal, VISA and others have announced plans to launch mobile wallet products," said Richard Browne, Gilbarco Veeder-Root's Vice President of Marketing for North America. "Adding the advantages of the mobile wallet to both the forecourt and in-store point of sale positions convenience store retailers to enhance the consumer experience."
About Gilbarco Veeder-RootGilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch.