October 10, 2011 06:06 AM Eastern Daylight Time
Research and Markets: World Digital Economy - Mass Adoption of E-Commerce and M-Commerce Channels. Over $1 trillion in Revenue Expected to Be Generated By E-commerce By 2014DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/559a47/world_digital_econ) has announced the addition of the "World Digital Economy - Mass Adoption of E-Commerce and M-Commerce Channels" report to their offering.
“World Digital Economy - Mass Adoption of E-Commerce and M-Commerce Channels”
The financial downturn has presented many positive opportunities for e-commerce and m-commerce, with consumers often turning to these purchasing channels as a way to save money during difficult economic times. This has coincided with increasing uptake of smart phones and broadband penetration. The future growth of this sector lies in further improvements to infrastructure, with around 40 countries around the world already indicating that broadband is seen as a national infrastructure and is critical to the development of the digital economy.
BuddeComm's new report, World Digital Economy - Mass Adoption of E-Commerce and M-Commerce Channels, offers a wealth of information on the increasingly important global e-commerce and m-commerce sectors. It explores key issues and opportunities and provides analyses, statistics, forecasts and trends.
The report includes broad statistical information and insights into the key trends impacting upon the industry including social media developments, cloud computing, the Internet of Things and digital advertising. It explores the key digital media leaders participating in this industry. The report also includes a unique perspective into how the e-commerce and m-commerce sectors are unfolding differently around the world by incorporating case studies from around the world.
Examples of Key Insights:
In June 2011 the OECD highlighted that the strength and dynamism of the Internet depends on its ease of access to high speed networks, openness, and on user confidence.
E-commerce and m-commerce have become very important areas of focus for mobile operators, Internet media players, financial institutions and payment processing firms alike. There have been a number of key developments recently, particularly in the mobile digital wallet space.
Websites which offer deals of the day such as Groupon have become popular and Google has another initiative underway called Google Offers. In the USA, close to $1 of every $10 dollars on discretionary spending is now spent online. Digital music sales generate billions in revenue worldwide each year and now accounts for around 30% of music companies trade revenues.
Companies Mentioned:
- Amazon
- Apple
- eBay
- PayPal
