For Immediate Release:
ReD ShieldTM upgrade to IP Geo-location provides enhanced data on suspicious IP addresses leading to a 50-70% reduction in order cancellations, and therefore a 30-50% improvement in orders processed successfully.
London, November 22, 2011 – ReD, a world leader in payment fraud prevention and payment processing, has announced an upgrade to its Internet Protocol (IP) Geo-location detection technology which enables ReD to track fraud threats using IP identification and geo-location information.
This is an important development for retailers because the use of IP geo-location technology as part of a risk strategy means that the genuine origin location of an online order can be quickly and accurately checked. Merchants are then able to decline suspicious transactions.
Payment fraudsters trick the merchant by anonymising their IP location. This means the computer location cannot be seen and, in some cases the device can be made to appear in a location that it is not. For example, a computer user based in Africa could make their IP address appear like it originated in the US and vice-versa.
Erika Gallo, Director of Global Risk Management at ReD commented: “IP anonymising has been a long-standing issue for many retailers, spikes in fraud from certain countries has, in some cases, led to a halt in international expansion. In an ideal world, retailers would like to be able to accept all genuine orders, wherever they originate from – working with ReD allows retailers to do this.”
The new advances in geo-location technology deployed by ReD means that wherever fraudsters try to hide, ReD’s technology will always locate their true IP location.
Paul Stanley, CEO of ReD said: “The new IP geo-location technology identifies and tracks IP addresses flagged as “Anonymiser”. On average, rules with “Anonymiser” flagged in conjunction with other ReD Shield services, have a 50-70% cancellation rate, and since its trials, there has been a 30 to 50% improvement in orders processed successfully.”
About ReD
ReD is a world leader in card fraud prevention and payment processing. A specialist supplier to the payments industry worldwide, ReD has over 20 years experience in the fraud prevention market. Its blue-chip international clients come from the global telecommunications, retail, travel, petroleum, banking and the broader e-commerce sectors. They include Air China, Coles, John Lewis, Shell, Shoprite, Target, Tesco, Texaco, T-Mobile and Virgin Mobile.
The company has offices in Australia, China, Germany, South Africa, United Kingdom, and United States, with representation in India, Korea, Japan, and South America.
About ReD ShieldTM
ReD’s multi-dimensional approach to fraud enables merchants to increase their revenue while minimizing losses. Using an unlimited number of variables and an unrivalled global database of ‘hot’ cards, ReD Shield detects and prevents fraud for many of the biggest companies in the world, including those in the airline and travel, retail, gaming and telecoms sectors. With every transaction it acts in a split-second, assembling and analyzing information, to determine whether a payment is genuine or not.
More information about ReD please visit: www.redplc.com
