Universal Holster Helps Restore Customer's Trust with the Safest Mobile Payment Method Anywhere
NEW YORK--()--With identify theft and customer trust two of the hottest topics in today's digital marketplace where financial transactions are concerned, I Love Velvet©, the newcomer to the mobile payment industry, is already steps ahead with its U-Holster, which is customized to slide over a tablet, iPhone or a smart phone, the most commonly used consumer electronic devices. Because the U-Holster is always in full view of the customer, it eliminates the disappearing credit card trick, and ensures a safe and secure financial transaction. Issues like security of sensitive information and PIN entry are at the heart of I Love Velvet© innovations.
“This is the only way to ensure ultra security for our consumers, which is thus far missing in Bluetooth and other systems”
"Point-to-point encryption is one of the key attributes that we looked at when developing our new product, the U-Holster," explained Patrick Bouaziz, Chief Visionary Officer and co-founder of I Love Velvet©. "We know already from our market studies that the quickest way is not always the securest way when transferring data via a mobile device. We beat the odds by investing more than half a million dollars in encryption and security in 2011, thus developing the fastest and securest barcode reader ever. All of the customer's sensitive information is encrypted by a one-time encryption key," added Bouaziz.
"Given that credit card fraud is a serious security risk today and an issue that is on everyone's mind," continued Bouaziz, "we set out to create a device that will restore the customer's trust and that establishes a comfort level with customers. The mobility payment market is already growing exponentially and it is our goal to be ahead of the pack."
The U-Holster's integrated pad and screen for PIN entry enables a controlled data flow from the U-Holster using an Apple-certified connector. "This is the only way to ensure ultra security for our consumers, which is thus far missing in Bluetooth and other systems," added Bouaziz, who worked at SAP and Oracle before launching I Love Velvet©. This built-in Apple microchip gives the U-Holster a unique edge over competitors. www.ilovevelvet.com
