 |
| Image via Wikipedia |
Here are our five problems – and one solution:
BillingViews (http://www.BillingViews.com), after examining the scale of investment in NFC, believes there must be a bigger goal than enabling mobile payments. It has identified five major problems that must be overcome in order for NFC to be a catalyst for mobile paymentadoption. The five problems relate to security, presence of terminals, handset availability, messaging and hygiene. BillingViews has also uncovered a greater opportunity for NFC, however, in the explosive growth of machine-to-machine communications.
“Connecting machines will be the next big transformation in how we live,” says Alex Leslie, Publisher of BillingViews. “The machine-to-machine opportunity is as big as the telecoms revolution that occupied the last century,” Leslie says.
Leslie adds that he finds the overwhelming association of NFC as a mobile payments enabler to be “misguided” because of its potential for success in enabling machine to machine communications. “The communications industry needs to see the bigger picture and associate NFC with M2M to understand the true scale of this opportunity. Almost every other industry is inventing and articulating solutions based on M2M technology and many of them will be enhanced by NFC capabilities. Add to those vertical opportunities the huge opportunities for NFC in proximity marketing and opt-in mobile advertising and it is more likely to be the catalyst for truly universal personalized communications and service provision than a payments tool.”
BillingViews has published its findings and perspectives online at http://www.billingviews.com in a new slideshow entitled Five Problems for Near Field Communications…and One Solution.
About BillingViews
BillingViews is the global home for billing, payment, and customer experience information in the communications and media industries. Its goal is to facilitate dialogue between executive level business and IT decision makers and the greater communications and media IT marketplace through focused, data-driven research and publications. BillingViews content is available free at : http://www.billingviews.com.
“Connecting machines will be the next big transformation in how we live,” says Alex Leslie, Publisher of BillingViews. “The machine-to-machine opportunity is as big as the telecoms revolution that occupied the last century,” Leslie says.
Leslie adds that he finds the overwhelming association of NFC as a mobile payments enabler to be “misguided” because of its potential for success in enabling machine to machine communications. “The communications industry needs to see the bigger picture and associate NFC with M2M to understand the true scale of this opportunity. Almost every other industry is inventing and articulating solutions based on M2M technology and many of them will be enhanced by NFC capabilities. Add to those vertical opportunities the huge opportunities for NFC in proximity marketing and opt-in mobile advertising and it is more likely to be the catalyst for truly universal personalized communications and service provision than a payments tool.”
BillingViews has published its findings and perspectives online at http://www.billingviews.com in a new slideshow entitled Five Problems for Near Field Communications…and One Solution.
About BillingViews
BillingViews is the global home for billing, payment, and customer experience information in the communications and media industries. Its goal is to facilitate dialogue between executive level business and IT decision makers and the greater communications and media IT marketplace through focused, data-driven research and publications. BillingViews content is available free at : http://www.billingviews.com.
