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January 10, 2012 08:52 AM Eastern Time
The first integrated RFID/NFC solution for deploying all-in-one RFID infrastructure for inventory & security to retailers opens new marketing channels to consumers
NRF 101st Annual Convention & Expo
MARSEILLE, France--()--TAGSYS, the leading provider of item-level RFID infrastructure, and Think&Go, a leader in Near Field Communication (NFC)-enabled services and solutions to the retail industry, today announced that they have combined forces to offer retailers a complete RFID/NFC integrated solution to not only manage inventory and security but also enhance the customer shopping experience, keeping the same RFID Tag infrastructure.
“This partnership expands the reach of traditional item-level RFID and NFC applications”
The partnership grew out of collaboration on several projects to extend the reach of RFID item-level tracking beyond the scope of inventory and security management to the consumer shopping experience. Using the same RFID infrastructure, manufacturers can benefit from distributed product information—and consumers, through their NFC-enabled smartphones—can access personalized information and services.
The combined TAGSYS and Think&Go NFC solution offers new benefits to retailers and consumers, without adding large infrastructure costs.
More and more Retailers and Brands are adopting RFID technology: A recent announcement indicated that 850Macy's and Bloomingdale's stores will deploy radio frequency identification technology at product level in 2012.
Many RFID projects use tags that can be read with the increasingly available NFC phones. When RFID tags are used to track high-value spare parts in the Luxury market, or to verify product authentication in the medical industry, the item-level tracking is used by the distribution network and by the point of sale. By using widely available NFC phones, Brands and Retailers can now offer extended product information (i.e. marketing, couponing, alerting) to their customers and consumers, and therefore optimize costs and reactivity of their extended distribution network .
In the Apparel market, where item-level RFID tracking goes as far as the retail outlet, existing RFID tags being used for regular inventory control and for security purposes can also be read by consumers equipped with NFC phones to provide additional product information, collect coupons and link to social networks, allowing an integrated brand-to-consumer information system with benefits in cost control and consumer loyalty.
"This partnership expands the reach of traditional item-level RFID and NFC applications," said Alain Fanet CEO of TAGSYS. "By integrating our respective technologies, TAGSYS will not only simplify the deployment of real-time wireless tracking and communications technologies over the cloud, but also provide valuable customer and product data to retailers and manufacturers, while enhancing the shopping experience for consumers and building brand loyalty."
“We have been delighted to discover the complementarity of our solutions and we are confident that the combination of our NFC-Shopping solution which has been deployed with several leading chain stores with TAGSYS’ widely successful solutions will bring far reaching benefits to our retail customers,” added Vincent Berge, CEO and Founder of Think&Go NFC.
TAGSYS and Think&Go NFC will both be present at NRF Retail’s Big Show from 15th to 18th January 2012 in New York City, USA.
