Wednesday, February 8, 2012

Virtual Piggy Announces New Mobile E-Commerce Application for Apple iOS Devices and NFC Plans

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Innovative Solution For Online Purchasing For Kids Now Available On iPhone and iPad
PHILADELPHIA--()--Virtual Piggy, Inc. (OTCBB: VPIG), the innovator in safe-online youth purchasing, today announced the release of its mobile iOS application, which allows parents and kids to manage their Virtual Piggy accounts on their Apple phones and tablets. Virtual Piggy offers a secure, COPPA compliant, e-commerce solution to enable kids under 18 to make online purchases.
“The Virtual Piggy app brings our secure online payment method to the platforms where kids spend the majority of their time.”
Kids between the ages of 8 and 18 have more than $50 billion in annual spending power and yet when it comes to online purchases they either have no ability to spend or they have their parent’s credit card. Virtual Piggy provides technology that gives kids the ability to shop online in a controlled environment that parents can feel comfortable about.
“Kids are very comfortable with e-commerce and over a third of kids 8-11 now have their own mobile device and that number is rising,” said Virtual Piggy Executive, Catherine Williams. “The Virtual Piggy app brings our secure online payment method to the platforms where kids spend the majority of their time.”
The introduction of the Virtual Piggy mobile application is an integral part of the company’s plans to bring their family approved e-commerce solution to the global U18 market, whether they are shopping online using mobile devices or PC’s, or in-store with the integration of NFC technology.
The application is available for download at VirtualPiggy.com and in the iTunes store for no charge.
About Virtual Piggy, Inc.
Virtual Piggy, Inc. delivers a technology platform designed for the management of the under 18 age group in the global online market. Virtual Piggy’s technology enables online businesses to function in a manner consistent with the Children’s Online Privacy Protection Act (COPPA) and similar international children’s privacy laws. Virtual Piggy’s technology enables the under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. For more information about Virtual Piggy, please visit the Company’s website at: www.virtualpiggy.com

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