March 13, 2012 06:34 AM Eastern Daylight Time
DUBLIN--()--Betapond, a VC-backed technology company specialising in Facebook mobile marketing solutions, will join Intel at the Retail Business Technology Expo this week in London’s Earls Court.
Betapond previously exhibited its suite of Facebook mobile marketing solutions at Sony Pictures Studios in Hollywood.On the Intel stand (#440), Betapond will demonstrate an interactive digital sign powered by 2nd Generation Intel® Core® i7 Platform. The digital sign will be personalised for any consumer who interacts using Facebook on their smartphone. Large retail and entertainment brands use Betapond’s mobile marketing products to convert passive footfall into engaged social consumers, deepening customer relationships.
“We’re delighted to be working with Intel to demonstrate how retailers can engage social consumers on their smartphones to personalise their in-store experience,” said Declan Kennedy, CEO of Betapond.
“Retailers are under huge pressure to engage every potential customer in their stores. Our Facebook mobile marketing products allow retailers to generate social recommendations from in-store customers and build long-term social relationships. We enable retailers to replicate online shopping experiences for in-store customers. ”
‘The pervasiveness of hand held computing, such as smart phones and tablets, merging with social media and integrating with new technologies such as NFC, Intel® Wireless Display & anonymous video analytics (AVA) are transforming the digital advertising & retail markets”, noted Rod O’Shea, Intel EMEA Regional Director. “At Intel, we see the application of technology solutions such as Betapond’s as playing a significant role in transforming the shopping experience by delivering more relevant and entertaining experiences directly to the consumer’.
“A shopper is never happier with a retail brand than when she’s shopping – so it’s a great opportunity to start a social conversation on Facebook via smartphone that continues long after she leaves the store,” Kennedy added.
The Retail Business Technology Expo takes place in London’s Earls Court on March 13-14.
The Betapond product utilises QR codes and SMS to connect shoppers’ smartphones with digital signs. The solution uses a Facebook enabled application to offer shoppers a chance to win a prize if they take a short survey, enter a treasure hunt or a complete a number of other activities. The brand can continue conversations with participating consumers and their friends through Facebook to increase footfall and ROI through enhanced social marketing.
Betapond works with leading retailers and entertainment brands in the UK, Europe and the US that have high footfall and existing, well-developed Facebook communities.
About Betapond
Betapond is a VC backed Facebook technology company that specializes in Facebook mobile marketing products for retailers. Betapond is a Facebook Preferred Developer Consultant.
About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com.
Intel is a trademark of Intel Corporation in the United States and other countries.
