British e-tailers are losing in excess of £10 billion a year through not adequately supporting mobile
London, 8th March 2012 – The MoBank Group has today announced the launch of their MoPowered mCommerce service which it believes will significantly improve accessibility to mobile retailing for all merchants.
MoPowered is a managed service that enables merchants to integrate a mobile retailing platform with minimal disruption to their everyday business. Dominic Keen, Chief Executive of The MoBank Group says: “We estimate that 80% of UK merchants aren’t currently on mobile. MoPowered will stimulate a significant change in the retail world as it makes mCommerce readily available to merchants of all sizes.”
MoPowered enables sophisticated, highly functional mCommerce sites to go live within weeks, compared to the industry average which is typically many months. The MoBank Group is a leading European mCommerce specialist, providing the complete package from m-site build and cataloguing through to highly secure mobile checkout.
An extremely cost effective mCommerce solution, MoPowered charges predominantly through pay per purchase models. MoPowered also provides completely secure mobile payment capabilities which are PCI-DSS compliant (Payment Card Industry Data Security Standard) and compatible with 3D-Secure Schemes (such as Verified by Visa and Mastercard Securecode) .
Until now, mobile solutions have been viewed as complex, expensive and only attainable by the largest retailers. However, MoPowered makes this technology accessible to merchants of all sizes and it comes at a time when retailers need to diversify and open up more merchandising channels to stay competitive.
Mobile shopping is a fast growing phenomenon in the UK, which leads worldwide smartphone adoption. A recent study by Forrester has estimated that by 2016, 14 million people will be making purchases via mobile handsets.
Keen explains: Our own data aligns with the recent statement made by Google which states that, "up to 15% of online traffic is via mobile. This means that not having a mobile site is like closing your website for one day a week. Our models suggest that approximately £10 billion of commerce is being lost each year, a significant chunk of the UK economy.”
The MoBank Group has a wealth of experience and expertise, gathered in part from its work to date with a variety of retailers. These include HMV, Waterstones, and Game through to more niche merchants such as up-market takeaway firm Deliverance, outdoors specialist BAM and, greeting cards vendor The Tickle Company.
Darren Tickle, Founder of The Tickle Company says: “. MoPowered has enabled us to gain access to a whole new and exciting channel as easily as flipping a switch. It’s the kind of easy and effective solution that I need as a small business owner.”
About The MoBank Group
The MoBank Group is a specialist in creating transactional systems on mobile, connecting retailers of all sizes with their consumers via mobile every day.
Experts in secure, industry leading mobile sites that are fully functional from search through to payment, The MoBank Group’s mCommerce platform MoPowered, transports merchants through every stage of m-site integration from site building, inventory cataloguing and marketing through to mobile checkout.
Dedicated to providing mCommerce for all, MoPowered represents a specialised, accessible and cost effective solution to help all retailers to take advantage of the growth opportunities offered by mCommerce. MoPowered enables merchants to quickly and seamlessly integrate a mobile channel strategy.
Bridging the gap between the payments and mobile world, The MoBank Group is PCI-DSS compliant (Payment Card Industry Data Security Standard) and fully understands the checkout and payment chain. Its clients range from small bespoke retailers and seasoned British brands through to internationally recognised names such as Waterstones, HMV and Game. MoBank works in partnership with leading payment companies such as WorldPay, Ogone, Realex and Sagepay.
For more information about MoPowered, please visit: www.mopowered.co.uk
