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NFC Data's NFC Reader, Writer and Viewer
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SANTA ANA, Calif. and ISMANING, Germany, April 10, 2012 (GLOBE NEWSWIRE) -- Identive Group, Inc. (Nasdaq: INVE) (Frankfurt: INV), a provider of products and services for the identification, security and RFID industries, today announced the newest additions to its NFC tag product line – NFC window stickers and magnets for high-impact, fun consumer experiences.
The new NFC window stickers are ideally suited for information pick-up, social media check-in and coupon applications. A unique process creates double-sided, high-resolution color tags that display the same high-quality visual image when entering or exiting a place of business. By concealing the smart NFC inlays, Identive's NFC window tags and stickers offer aesthetically pleasing design options to attract users' attention from both sides of the window.
Identive's NFC window stickers are backed by a powerful personalization capability with the option of incorporating sequential colored QR Codes to both sides of the sticker. By adding color to QR Codes, customers can now design artwork to match their brands, while keeping the highest scan accuracy and allowing users without NFC-enabled phones to engage with the stickers through the QR code. The data on the sticker is stored both in the QR Code and with the appropriate NFC Data Exchange Format message in the selected NFC chip, providing consumers with NFC mobile phones the fuller, richer NFC experience.
"By combining the power of NFC technology with our attractive stickers and magnetized NFC tags, Identive is offering a whole new way for future-minded retailers and business-savvy companies to communicate with their customers," said David Holmes vice president of Mobility & NFC Solutions for Identive. "With enhanced NFC tag application possibilities in the real world, Identive is taking the lead to build out the NFC infrastructure."
Identive's NFC magnets offer high-impact branding opportunities for retailers, providing an attractive and distinctive take-home ad that allows consumers to order food, redeem coupons, watch videos, check in and much more, with a simple tap.
Scott Austin, Identive's vice president International sales for Transponders, noted, "The new NFC magnets are based on Identive's patented TOM® (Tag On Metal) technology which enables NFC tags to be read by any handset, on any surface. The NFC magnets are less than 1 mm thick and come with high definition, full color printing, QR Codes and QR+."
Identive's NFC window stickers and magnets will be on display in several upcoming industry tradeshows and conferences, including WIMA NFC in Monaco April 11-13, EuroID in Berlin April 24-26 and Cards & Payments in Asia, taking place in Singapore April 25-27. For more information about the new products, please contact Identive Transponder sales at sales-apac@identive-transponders.com.
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