Upper Deck Gives Dynamics’ ePlate Users Exclusive Cards with Each Purchase
“The ePlate platform gives us an exciting new way of connecting with collectible card enthusiasts by providing them with a unique experience whenever they make a purchase”
At any time, consumers can enable the Upper Deck experience™ application for the ePlate™ payment device, and earn digital trading cards. The digital cards can be electronically traded, giving users the opportunity to collect entire digital trading card sets. Once a set is completed, Upper Deck will provide the consumer with a code that can be redeemed for one of 5 exclusive trading cards. As an added bonus, a limited edition autographed card will be available to consumers that redeem digital card sets for all 5 exclusive trading cards. Users will be able to earn digital trading cards even faster by making purchases at any Upper Deck certified retailer.
“The ePlate platform gives us an exciting new way of connecting with collectible card enthusiasts by providing them with a unique experience whenever they make a purchase”, said Richard McWilliam, CEO Upper Deck. “We look forward to providing our fans with trading card experiences that will surprise and delight them as they collect in ways never before possible.”
“Upper Deck knocked it out of the park with its experience application.” stated Jeff Mullen, Dynamics CEO, “This application is exciting in that it allows collectors to bridge, for the first time, the world of digital and physical card collecting – while making their everyday purchases.”
About the Dynamics’ ePlate™ Payment Device
Dynamics' ePlate™ payment device is a paper-thin, flexible computing platform in a payment card format. The device includes the Electronic Stripe® -- the world's first fully card-programmable magnetic stripe. The Electronic Stripe® can be read at any existing point-of-sale (POS) magnetic stripe reader. The device includes two buttons – one for a first experience and one for a second experience. Based on which experience option was selected, the device changes the information on the Electronic Stripe™ to reflect the selected experience so the user can swipe the card in any store and enjoy the selected experience.
A user can change the experiences associated with the buttons on the ePlate™ device at any time. All a user has to do is use the Dynamics Experience Manager™ software through their favorite phone or accessible through their online banking account. The Experience Manager™ provides an ecosystem of experiences that can be assigned to the buttons on a user’s ePlate™ device.
The ePlate™ device is as durable as a traditional payment card and will last over three years on a single battery charge. The technology does not require any change to the 60 million 1970s-era magnetic stripe readers or reeducation of its merchant base.
