 With access to the mobile web and apps at their fingertips, smartphone owners are using their devices to find answers and make decisions on an ever-more instantaneous basis. Younger consumers are leading the trend.
Unsurprisingly, millennials are leading this real-time information-seeking trend. The frequent texters and savvy social networkers are using their devices to coordinate plans, find information and make decisions. It’s likely that the Gen X and Boomer generations will catch up with younger consumers, especially as smartphone penetration continues to grow among older consumers. The Pew study showed that less than half of US mobile phone owners ages 30 to 49 used their phones to coordinate a gathering, compared to 60% of those in the 18-to-29 age group.
Full Article |
