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| Image via CrunchBase |
| A mobile wallet with a twist of Lemon Mobile Payments Today
Lemon, a provider of a mobile money management app, is hitting the market with its own version of a mobile wallet product called The Smarter Wallet. And it's raised a sizeable wad of cash to stick in it.
Lemon said it has raised $8 million in Series A funding that it will use for the launch and future expansion of its new product. The round was led by Maveron, the VC firm whose co-founders include Starbucks' CEO Howard Schultz. The round also included Lightspeed Venture Partners, Draper Fisher Jervetson and CampVentures as well.
"This initial funding and the launch of the Smarter Wallet are major milestones in furthering our vision for Lemon as a trusted mobile money management solution," said Lemon Founder and CEO Wences Casares. "This powerful new wallet framework, combined with our transaction management tools, empowersYe users to take total control over their finances with a fresh new perspective."
A mobile wallet with a twist
Casares was co-founder of early mobile payment start-up Bling Nation, a product that used NFC stickers attached to handsets to enable payment at the point of sale. Bling Nation received considerable attention when it first launched in 2010, but its fortunes soured and it closed its doors last year.
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