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MasterCard and Gilt City Team Up to Offer Cardholders Even More Priceless Experiences
PURCHASE, N.Y. & NEW YORK--()--MasterCard (NYSE: MA)and Gilt City today kicked off a relationship to bring even more travel, culinary and entertainment offers to cardholders through MasterCard Priceless Cities.
“Priceless Cities brings cardholders closer to their passions, whether they are sports fans, foodies or pop culture groupies”
Starting this quarter, Gilt City, the local lifestyle site from Gilt Groupe, will provide registered users of U.S. MasterCard Priceless Cities programs with a unique range of city adventures from a “no reservation needed” series or chef’s table experiences at coveted restaurants to exclusive, limited-time offers like meet-and-greet sessions with artists and previously inaccessible opening night tickets to plays and concerts.
“Priceless Cities brings cardholders closer to their passions, whether they are sports fans, foodies or pop culture groupies,” said Cheryl Guerin, senior vice president, U.S. Marketing, MasterCard. “Our relationship with Gilt City will further enrich Priceless Cities by combining the insight and expertise of two brands known for connecting consumers with unique experiences and merchant offers.”
Priceless Cities is a global program that provides MasterCard cardholders extraordinary experiences, exclusive offers and privileged access to the things they are most passionate about, including travel, sports, shopping, culinary experiences, and arts and entertainment.
“At Gilt City, our mission is to inspire members to ‘love your city more’ by creating memorable adventures that enable them to experience the best their city has to offer. As part of Priceless Cities, we look forward to offering MasterCard’s millions of cardholders with coveted experiences that create a sense of escape, discovery and indulgence at insider prices,” said Susan Lyne, chairman, Gilt Groupe.
These MasterCard-specific offers are available to U.S. and non-U.S. MasterCard cardholders by visiting the U.S. Priceless Cities sites. Consumers can learn more about Priceless Cities and its unique offers by registering at the Priceless New York and Priceless Chicago websites or by visiting www.facebook.com/MasterCard. Other global Priceless Cities include Priceless Beijing, Priceless London and Priceless Toronto.
About Gilt City
Gilt City provides access to unique and coveted lifestyle experiences in the world’s most dynamic cities – at insider prices. Each sale lasts a limited time and features a city’s most sought-after restaurants, spas, concerts, cultural offerings and more. Gilt City currently features offers in New York, Boston, Chicago, Miami, San Francisco, Los Angeles, Washington D.C., and Tokyo. A subsidiary of Gilt Groupe, Inc., Gilt City is headquartered in New York City with local curators in each market. To find out more please visit www.giltcity.com.
About MasterCard
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
