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For Immediate Release
July 25, 2012
Released By:
Paymentwall
Paymentwall announces Paymentwall Mobile, an HTML5 based global payments alternative to iTunes and Android based appstores platforms.
[SAN FRANCISCO: 07-25-2012] Paymentwall announces the first globally available, comprehensive HTML5 payment solution that allows all application users anywhere in the world to pay seamlessly to any application integrated with Paymentwall Mobile.
The launch of Paymentwall Mobile will enable more than two billion users around the world to pay for digital goods, applications and digital content, using local payment options on their mobile devices for the first time.
iTunes and Google Play only allow credit card based payments which leaves out 90 percent of global mobile users who do not have credit cards or don’t want to use their credit cards online. Paymentwall Mobile enables users to pay through many local payment options and opens the door to the global market for application developers to monetize their user-base.
In addition to credit cards being the only means for end-users to make a purchase, there has been controversy regarding application developers complaining about the 30 percent fee that iTunes charges and the fractioned outlook of Android based application stores make it difficult to monetize on the Android platform. Paymentwall Mobile’s HTML5 based monetization solution solves both pain points for app developers with a five percent revenue share, a more efficient and high-converting user interface for end- users and a product geared towards the future convergence for mobile application development.
“Although iTunes is a well executed, easy to use platform, the 30 percent fee the publishers need to swallow and the Western-oriented approach to monetizing only via credit card is not sustainable and HTML5 will emerge as the future of mobile application development,” says Paymentwall CEO Honor Gunday.
Gunday added; “Google Play’s payments flow is not ideal and the developers are complaining about conversion losses compared to iTunes. There are also too many appstores out there, with Samsung, Verizon and the like all having their own, the market is too fractured. We believe that more and more companies will convert to an HTML5 payments model in order to truly reach a global audience.”
Dating sites such as Match and media sites such as Netflix have opted out of iTunes due to the 30 percent fee. Paymentwall addresses this by providing their comprehensive
payments service at a five percent fee, the service includes full 24-hour customer service support, optimization and back-end accounting at no additional costs.
For publishers the earnings are collected around the world in 70 different currencies in more than 200 countries, then delivered to the publisher in their preferred currency with full reporting and analytics. In addition, integration can be done in a few short steps with a simple API that instantly allows the application developers to start collecting global payments.
About Paymentwall
Paymentwall allows users all over the world to buy digital content, virtual goods and subscriptions utilizing any of the 85+ local payment solutions covering various payment types (credit card, debit card, mobile, landline, prepaid, ATM, terminal, bank transfer, direct debit and offers). The solution is available in 20+ languages to developers and end-users in over 200 countries. Paymentwall is privately funded, headquartered in San Francisco with offices in Kiev, Berlin, Istanbul and Manila.
July 25, 2012
Released By:
Paymentwall
Paymentwall announces Paymentwall Mobile, an HTML5 based global payments alternative to iTunes and Android based appstores platforms.
[SAN FRANCISCO: 07-25-2012] Paymentwall announces the first globally available, comprehensive HTML5 payment solution that allows all application users anywhere in the world to pay seamlessly to any application integrated with Paymentwall Mobile.
The launch of Paymentwall Mobile will enable more than two billion users around the world to pay for digital goods, applications and digital content, using local payment options on their mobile devices for the first time.
iTunes and Google Play only allow credit card based payments which leaves out 90 percent of global mobile users who do not have credit cards or don’t want to use their credit cards online. Paymentwall Mobile enables users to pay through many local payment options and opens the door to the global market for application developers to monetize their user-base.
In addition to credit cards being the only means for end-users to make a purchase, there has been controversy regarding application developers complaining about the 30 percent fee that iTunes charges and the fractioned outlook of Android based application stores make it difficult to monetize on the Android platform. Paymentwall Mobile’s HTML5 based monetization solution solves both pain points for app developers with a five percent revenue share, a more efficient and high-converting user interface for end- users and a product geared towards the future convergence for mobile application development.
“Although iTunes is a well executed, easy to use platform, the 30 percent fee the publishers need to swallow and the Western-oriented approach to monetizing only via credit card is not sustainable and HTML5 will emerge as the future of mobile application development,” says Paymentwall CEO Honor Gunday.
Gunday added; “Google Play’s payments flow is not ideal and the developers are complaining about conversion losses compared to iTunes. There are also too many appstores out there, with Samsung, Verizon and the like all having their own, the market is too fractured. We believe that more and more companies will convert to an HTML5 payments model in order to truly reach a global audience.”
Dating sites such as Match and media sites such as Netflix have opted out of iTunes due to the 30 percent fee. Paymentwall addresses this by providing their comprehensive
payments service at a five percent fee, the service includes full 24-hour customer service support, optimization and back-end accounting at no additional costs.
For publishers the earnings are collected around the world in 70 different currencies in more than 200 countries, then delivered to the publisher in their preferred currency with full reporting and analytics. In addition, integration can be done in a few short steps with a simple API that instantly allows the application developers to start collecting global payments.
About Paymentwall
Paymentwall allows users all over the world to buy digital content, virtual goods and subscriptions utilizing any of the 85+ local payment solutions covering various payment types (credit card, debit card, mobile, landline, prepaid, ATM, terminal, bank transfer, direct debit and offers). The solution is available in 20+ languages to developers and end-users in over 200 countries. Paymentwall is privately funded, headquartered in San Francisco with offices in Kiev, Berlin, Istanbul and Manila.
