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A weatherproof outdoor version of its Enlighten range of smart posters has been launched by Smart Poster Ltd. The outdoor Enlighten also introduces new fraud prevention technology to prevent tag diversion.
Enlighten is at the forefront of these developments and will deliver enhanced customer engagement through new proximity marketing and will change the way people interact with the brands and marketing messages that surround them
(PRWEB UK)
Smart Poster Ltd has launched a new weatherproof, outdoor version of its Enlighten poster range featuring NFC technology. The outdoor version is available in different sizes and can also be incorporated into a purpose-built monolith that is ideal for high footfall areas. The new external Enlighten smart posters complement the existing indoor range with the same ultra sleek, contemporary styling. Enhanced fraud prevention technology has been introduced into the Enlighten outdoor range to prevent the hijacking of the NFC tag, known as tag diversion. This new technology will, Smart Poster Ltd believes, set the standard for the secure transfer of information between smart posters and NFC enabled smartphones.
Enlighten enables a range of tailored and customised messages, including voucher and promotional offers, to be transferred direct to target audiences via their NFC enabled smartphones. Since its launch in October 2011 Enlighten has generated substantial interest in line with the worldwide groundswell towards the adoption of NFC technology.
Mark Bartlett, Managing Director of Smart Poster Ltd, comments, “In the next few years people will use their phones in a different way, with paying for goods and retrieving information or offers from smart posters becoming second nature – an everyday occurrence.
“Enlighten is at the forefront of these developments and will deliver enhanced customer engagement through new proximity marketing and will change the way people interact with the brands and marketing messages that surround them.
“The outdoor, weatherproof version of Enlighten was always part of our plans. More so, we know that consumers must have total trust in the technology. That is why we have invested heavily in our security feature to prevent tag diversion. Following exhaustive testing we are completely satisfied the security of Enlighten cannot be overridden or compromised in any way”.
