Monday, July 23, 2012

Why are more fast food giants not investing in mobile payments


4 new results for NFC Mobile Payment

Why are more fast food giants not investing in mobile payments ...
By Rimma Kats
However, it is never too early to start testing. NFC handsets are launching this year, with many more slated to debut next year. "As more devices penetrate the market, there will be more opportunities for full-blown NFC-driven mobile payments," ...
Mobile Commerce Daily





July 23, 2012
Fast food giants such as McDonald’s, Taco Bell and KFC are missing a big opportunity by not incorporating mobile payments into their marketing efforts. The technology not only helps drive in-store foot traffic, but offers consumers an easy way to pay for their meals.
To date, Burger King is the only quick-service restaurant so far that is piloting a mobile payments program. Fast food chains should invest in mobile payments to provide new and existing cusomters with a seamless experience where they can bypass the long lines to pay for their meals.

Starbucks App == Mobile + Convenience | About Mobility
By ceo
Starbucks have proven, starting with their iOS app, that consumers are ready for mobile payments — as of April 2012, Starbucks apps have done over 42M mobile payment transactions (see announcement on VentureBeat). ... As mobile app designers, the important thing is to design your application in a way that 2D-barcodes or NFC or other are just interaction channels — the key is keeping the rest of the app- and related supporting infrastructure (servers, authentication, exposed ...
About Mobility


Can the Olympics kick start mobile payments for Visa? | Digital ...
By Fergal Gallagher
2012 was supposed to be the year of mobile payments but despite claims that they'll replace cash and cards in the near future they haven't really taken. ... The cards work with contactless swipes just like the NFC powered mobile app although a pin must be entered for transactions greater than £20. 140000 sounds like a big number but is it really? In the UK there are almost one million retail outlets many of which have more than one terminal alone in the UK and that figure doesn't ...
Digital TimesDigital Times |...
SAP Newsroom – SAP Addresses and Simplifies Global Business ...
By SAP News
Mobile Credit Card Payment with AirPlus International: For business travelers short on time, SAP and AirPlus International plan to provide automated, near field communication (NFC) mobile payment processing to help reduce costs and ...
SAP Newsroom



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