Thursday, October 4, 2012

NFC shows potential for consumer engagement, given time

ePaymentNews for NFC Mobile Payment
NFC shows potential for consumer engagement, given time
Campaign Asia-Pacific
"Accessing content via mobile works well in the bar/club environment, and NFC is proved to be a useful addition to promotions—being both novel and making it much easier to access the content," Cyclone's CEO Sarah Doery told Campaign Asia-Pacific.
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