Friday, July 11, 2008

Internet to Account for 50% of Retail by Year of Hindsight?

According to UK eCommerce Trade Association, Interactive Media in Retail Group, internet sales growth is strong through the the year 2020... Javelin says 30%, so let's go with 40% for now until we can look back with "2020" Hindsight.



The web will account for 50% of retail sales—including tickets and travel—and influence another 40% by 2020, James Roper, chief executive of UK e-commerce trade association Interactive Media in Retail Group, told attendees today at The Future of Retail conference in London.



While e-commerce has been growing at a 50% rate in the UK in recent years, that has slowed to 30% in the last two months as the economy weakened. Roper noted that package delivery companies are reporting only about a 5% increase in deliveries, and attributes that difference with e-commerce growth in part to consumers ordering online for in-store pickup, a service more UK retailers are offering. “It’s a very exciting and dynamic time,” Roper said.



At the very same conference, Javelin predicted Internet Retail would be 30% by 2020 (but excluded travel and ticketing).  Here's some information presented by Javelin Strategy and Research:



Annual online spending per broadband household is expected to grow from EUR 1,298 today in the UK to EUR 2,840 by 2012, data indicates. Germany is expected to register a growth from EUR 694 in 2008 to EUR 1,222 in 2012, while France from EUR 663 to EUR 1,167.



5.4 percent of UK retail sales occur online today, but the figures are expected to reach 12.6 percent by 2012 and 30 percent by 2020. The figures exclude ticketing and travel.



UK retail chains are ahead of those in other European countries when it comes to embracing e-commerce. The UK is also one of the leaders among major European countries in terms of broadband penetration, at 57 percent of households, compared with 50 percent in Germany, 45 percent in France and 39 percent in Spain. The Netherlands tops the list with 67 percent.



However on a world scale, South Korea is the leader with broadband internet in 92.7 percent of all households. Data was presented by Tony Stockil, CEO of UK consultancy Javelin Group at The Future of Retail conference in London.



For your amusement, I have included American Express' "Hindsight is 20/20 video starring Superman and Jerry Seinfeld.  (although many think so, no they are not one and the same as this video clearly shows.)






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