Canada ranks number one worldwide in online banking adoption, according to ComScore’s survey of 37 countries. In April 2008, 67.1 percent of Canadian Internet users banked online, compared to 49.5 percent in the UK, 44.4 percent in the U.S. and 41.7 percent in Australia.
Of the nearly 24 million Canadian Internet users, 15.5 million visited a banking Website in April 2008.
Canadians aged 45-54 were the most frequent users of online banking in April 2008, ComScore says. The reason is because this age group often has to deal with financial challenges such as retirement planning and paying for their children’s university education.
Of the nearly 24 million Canadian Internet users, 15.5 million visited a banking Website in April 2008.
Canadians aged 45-54 were the most frequent users of online banking in April 2008, ComScore says. The reason is because this age group often has to deal with financial challenges such as retirement planning and paying for their children’s university education.
ComScore says it sees the greatest potential for growth among light users of online banking services. “These users represent an opportune target for banks seeking new customers,” the US-based Internet usage measurement firm says.
Banks could use incentive offers to entice light users of online banking to switch brands. By comparison, heavier users of online banking are likely to be more committed and loyal to their banks, ComScore says
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