FinovateStartup09 Crowd Chooses HomeATM to Demo

HomeATM was one of the companies that participated in FinovateStartup09 on April 28th.  

We arrived just a bit concerned on account of how Acculynk, our semi-competitor (they don't do TRUE PIN Debit) was preselected as demo company whereas we had not been one of the pre-selected companies to perform a live 7 minute demo.  

However, we were aware of the fact that after the lunch break, attendees would be enabled to vote for 3 companies whom they wanted to see perform a live demo.  So at least available to us the potential opportunity to do so.

Meanwhile, our booth downstairs in the exhibitor hall was lined with our PCI 2.0 personal swiping devices, including one attached to the USB port on a laptop in order to perform live demo's to interested parties who dropped by our booth during the 90 minute lunch break. 

It was a busy 90 minutes to say the least.  We performed live (in real-time) person to person money transfer demo's for several interested parties including, but certainly not limited to: Amazon Payments, Wells Fargo and several very interested key representatives from PayPal.

You see, what makes our offerinig unique is that we eliminate third party products.  We move money from any bank card to any bank card.  There's no need for a PayPal debit card or a Amazon reloadable card.  We use the bank-issued card along with the bank-issued PIN to transfer money to and from ANY US bankcard.  As a reviewer states below, it's prettty slick.

Anyway, the lunch break, which provided time for attendees to visit booths and find out more information about participating companies, ended and it was time for them to select the companies they wanted to see demo.     

The votes were tablulated and first up to perform a live demo was...HomeATM.  Our COO Mitch Cobrin thanked the attendees for choosing HomeATM and we performed our 7 minute (alloted-time) demo in 6:59. 

Fincision live blogged the event.  I've included two posts on his reaction to the demo's, one on Acculynk and one on HomeATM below.  To see his entire post on FinovateStartup09, click the following link: http://fincision.com/2009/04/live-from-finovate-startup-2009/

10:31 PM mikelinskey - Acculynk are up next; hope they’re a bit clearer than the last presenter! Here’s another debit card play. Acculynk demo is a bit cumbersome. Very slow & painful. Still have no idea what this is all about. Aaaah, here it comes. Ajax window appears over the shopping cart and a pin pad appears. Entering a pin, and the pin pad re-scrambles after each digit is input. “That’s it”. Uh? I just don’t get this. What is the point? How is this any better than ‘Verified by VISA’?

11:38 PM mikelinskey - HomeATM are on. This is all about real time money transfer. A small company with a big technology, they have a secured patent for their PIN-related technology. It involves swiping your debit card in a USB-connected hardware device on which you also enter your PIN. This looks very slick. They haven’t mentioned their business model. Interesting, though.

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