In one of the debit industry's biggest news events of the last couple of years PayPal introduces Debit Access, a PIN-less debit transaction in conjunction with First Data's STAR Debit Network.
Definitely an innovative move by STAR. Definitely an innovative move by PayPal. Definitely good news for PIN Debit on the web.
On the other hand, I don't think this is very good news for a company like Acculynk, who has, up to this point, made some real progress as the only software based PIN Debit application on the web. The repercussions from having the choice between two software PIN Debit providers, with one being a PayPal and First Data/STAR combination presents a challenge. Unless they can provide a lower rate, I suspect they might find it exponentially more challenging to secure customers for their floating PIN Pad system.
Meanwhile, HomeATM remains the only PCI 2.x certified PIN Entry Device designed for eCommerce use. Ideal for secure two-factor online banking authentication, real-time bill pay, real-time money transfers and...ultimately...a "card present" solution designed to eradicate "card not present" fraud.
I'll have more on the significant effect this news has on various players in the industry in the days to come.