Chart of the Week: Online Holiday Sales Rose 5 Percent in 2009 - Practical E-Commerce
U.S. consumers spent $27 billion online during the 2009 holiday shopping season from November 1 to December 24, 2009, up 5 percent from the same 2008 period. “Following last year’s disappointing performance when sales fell by 3 percent, the ecommerce sector saw a positive 2009 holiday shopping season with sales up by 5 percent,” said comScore chairman Gian Fulgoni, whose company tracks Internet trends, including ecommerce sales. “Online sales growth this year was driven by a continued increase in the number of people buying online, but consumers’ economic challenges resulted in a slight decline versus last year in the amount spent per buyer. The season featured a strong start as a result of early retailer promotions and a very strong ...
